DESCRIPTIONS OF PRACTICAL CARDS
Card No. 1. Size 8½×17½ inches. Light tan mottled mat board lettered in dark brown ink. This card demonstrates an important point in showcard writing, that—if the price is to be displayed in large figures, the general outline of the space occupied by the numerals should conform to the proportions of the card. Thus a narrow card demands a condensed price.
Card No. 2. Size 20×12 inches. Cream tinted linen finish mat board. Initial capitals in the first line were in bright red, the other lettering in brown, while the price figures were bright red outlined with brown. This style card is reproduced for the purpose of showing that an extended card such as this, which is called the “landscape layout,” should have an extended price that will be in keeping with the general proportions of the card.
Card No. 3. Size 6×12 inches. Light green mottled mat board with lettering in light blue outlined with dark blue and then decorated with dots of white and black. This shows a very pretty card for single price, and in this size also the price figures should conform to the general outline of the card.
Cards Nos. 4 and 5 are what is known as “strip” signs. That is, they are lettered on narrow strips. The originals were about 4½ inches wide. Card No. 4 was lettered on light maroon cardboard with black ink. Card No. 5 was white with black lettering.
If the student enters into practical work and has occasion to make many narrow strips on paper, such paper can be procured in varying widths and in rolls from any firm that carries supplies for showcard writers.
PRACTICAL CARDSPlates used by permission of Ely & Walker Dry Goods Co., St. Louis.
PRACTICAL CARDS
Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.