MATERIALS FOR BEGINNERS
Secure the proper materials right at the start. Improper materials are a handicap.
Instructors who undertake the classwork in many of the smaller cities and towns, as well as individual students, will perhaps experience some difficulty in securing the right materials. If, after investigation, such is found to be the case and the suggested materials mentioned on this page are not procurable in quantities sufficient for individual or class practice, the Educational Department of the Associated Advertising Clubs of the World, 383 Madison Ave., New York, will be glad to furnish these materials at very low cost.
Proper materials are necessary, and good work can be done only when the student is provided with the best.
For the beginner, the following outfit is suggested:
1 set of 5 sizes round speedball pens,
1 set of model “C” speedball pens or several sizes of broad pointed pens,
1 bottle of black drawing ink,
1 No. 10 and 1 No. 12 red sable “rigger” showcard brushes,
1 2-oz. bottle black showcard color,
1 2-oz. bottle light red showcard color,
1 “T” square,
1 drawing board at least 22×28 inches,
A supply of thumb tacks.
The “T” square may be “homemade,” if necessary, as well as the drawing board, the only essential in the drawing board being that it be “squared up” on two sides—the left side and bottom, thus enabling the student to do rapid, accurate “lining” or ruling.
With these materials, the student is ready for the first lesson, which should be practiced with the aid of the large instruction sheets, these charts being provided by the Associated Advertising Clubs, and two of each are included with this text book.
It is also suggested that where the local Advertising Club or other organization is fostering the class in showcard writing, there should be provided extra charts for practice, together with sheets of heavy paper, enameled on one side, size 14×22 inches. This enables the student to do extra practice in addition to the chart work itself.
In purchasing showcard stock, students should keep in mind certain sizes of stock necessary.
Full sheets of cardboard are 22×28 inches.
Half sheets are 14×22 inches.
Quarter sheets are 11×14 inches.
Eighth sheets are 7×11 inches, and so on.
The thickness or “weight” of cardboard is usually designated by the term “ply” which means the number of layers of rough pulp making up the body.
A good weight for ordinary cards is 6-ply.
Heavy board, usually used for half and full sheets, is 10-ply, or thicker. Mat boards and double size cardboard usually come 28×44. Some mat boards and other fancy boards can be procured, however, in 22×28 size, thus saving the time in cutting.
It is suggested that students procure from their printers or wholesale paper houses, catalogs of samples and sizes of the various cardboards, etc., and familiarize themselves with the weights, colors, names, etc.