The sterling mark in the appraisalof athletic goods
The sterling mark in the appraisalof athletic goods
When selecting apparel orimplements for any pastime,it is well to bear in mindthe synonymous meaning of“Spalding” and “Quality”
PROMPT ATTENTION GIVEN TOANY COMMUNICATIONSADDRESSED TO USA. G. SPALDING & BROS.STORES IN ALL LARGE CITIESFOR COMPLETE LIST OF STORESSEE INSIDE FRONT COVEROF THIS BOOK
ACCEPT NOSUBSTITUTETHE SPALDING TRADE-MARKGUARANTEESQUALITY
Colleges and schools contemplatinginstalling a gymnasiumor adding to presentequipment are invited tocorrespond with our GymnasiumContract Departmentin relation to same.Our many years experiencemanufacturing gymnasiumand playground apparatusrender us peculiarly fittedto solve the problems thatinevitably arise.
A. G. SPALDING & BROS., Inc.Gymnasium Contract DepartmentChicopee, Mass.
PROMPT ATTENTION GIVEN TOANY COMMUNICATIONSADDRESSED TO USA. G. SPALDING & BROS.STORES IN ALL LARGE CITIESFOR COMPLETE LIST OF STORESSEE INSIDE FRONT COVEROF THIS BOOK
ACCEPT NOSUBSTITUTETHE SPALDING TRADE-MARKGUARANTEESQUALITY
We are now furnishing anumber of women’s collegesand schools—also girls’camps—with complete uniformoutfits and would bepleased to submit pricesand samples on request.
The entire second floor ofthe new Spalding Building,523 Fifth Avenue, is devotedexclusively to Women’s“Coverley Clothes”—sportsuits, tennis and golf wear,separate skirts, sport hats,shirts, ties and shoes. NearGrand Central station andconvenient to leading hotels.Catalogue mailed.A. G. SPALDING & BROS.School and College andCamp Departments523 Fifth Avenue, New York
PROMPT ATTENTION GIVEN TOANY COMMUNICATIONSADDRESSED TO USA. G. SPALDING & BROS.STORES IN ALL LARGE CITIESFOR COMPLETE LIST OF STORESSEE INSIDE FRONT COVEROF THIS BOOK
ACCEPT NOSUBSTITUTETHE SPALDING TRADE-MARKGUARANTEESQUALITY
No.2-A. Head of fine grainedselected oak. Handle spliced toreduce risk of breakage, andbuilt up of strips of rattan cane,with strip of pure Para rubberintersecting to prevent stingingof the hands.“Applebee OO” Regulation StickNo.2S. Ash head, with bulgeback of striking surface, rattancane handle, with whipping.Finest material and workmanshipthroughout.“Applebee O” Regulation StickNo.2B. Plain ash, turned knob,wound with twine.Spalding “Club” StickNo.1. Plain ash, turned knob,scored handle.
No.2-A. Head of fine grainedselected oak. Handle spliced toreduce risk of breakage, andbuilt up of strips of rattan cane,with strip of pure Para rubberintersecting to prevent stingingof the hands.
“Applebee OO” Regulation Stick
No.2S. Ash head, with bulgeback of striking surface, rattancane handle, with whipping.Finest material and workmanshipthroughout.
“Applebee O” Regulation Stick
No.2B. Plain ash, turned knob,wound with twine.
Spalding “Club” Stick
No.1. Plain ash, turned knob,scored handle.
PROMPT ATTENTION GIVEN TOANY COMMUNICATIONSADDRESSED TO USA. G. SPALDING & BROS.STORES IN ALL LARGE CITIESFOR COMPLETE LIST OF STORESSEE INSIDE FRONT COVEROF THIS BOOK
ACCEPT NOSUBSTITUTETHE SPALDING TRADE-MARKGUARANTEESQUALITY
No.7. “Grand Prix” Ball as used by bestplayers in England.With two coats special elastic white enamel.Per ball, extra,No.B. Seamless, white enameled leathercover; excellent quality.No.C. Rubber Cover Composition Ball; superior quality.
No.2. Heavy japanned tubing frame, with tarred nets complete, so that goal may be set up quickly and taken down just as readily.
No.F. Canvas. With ankle protectors.No.40. Leather. With ankle protectors.
No.P. Made skeleton style. Fingers and thumb well protected with rubber.
No.R. Pure gum ring. Will fit any stick, and prevent opponent’s stick from slipping up and injuring the fingers.
PROMPT ATTENTION GIVEN TOANY COMMUNICATIONSADDRESSED TO USA. G. SPALDING & BROS.STORES IN ALL LARGE CITIESFOR COMPLETE LIST OF STORESSEE INSIDE FRONT COVEROF THIS BOOK
An article that is universally given the appellation “Standard” is thereby conceded to be the criterion, to which are compared all other things of a similar nature. For instance, the Gold Dollar of the United States is the Standard unit of currency, because it must legally contain a specific proportion of pure gold and the fact of its being Genuine is guaranteed by the Government Stamp thereon. As a protection to the users of this currency against counterfeiting and other tricks, considerable money is expended in maintaining a Secret Service Bureau of Experts. Under the law, citizen manufacturers must depend to a great extent upon Trade-Marks and similar devices to protect themselves against counterfeit products—without the aid of “Government Detectives” or “Public Opinion” to assist them.
Consequently the “Consumer’s Protection” against misrepresentation and “inferior quality” rests entirely upon the integrity and responsibility of the “Manufacturer.”
A. G. Spalding & Bros. have, by their rigorous attention to “Quality,” for forty years, caused their Trade-Mark to become known throughout the world as a Guarantee of Quality as dependable in their field as the U. S. Currency is in its field.
The necessity of upholding the Guarantee of the Spalding Trade-Mark and maintaining the Standard Quality of their Athletic Goods, is therefore, as obvious as is the necessity of the Government in maintaining a Standard Currency.
Thus each consumer is not only insuring himself but also protecting other consumers when he assists a Reliable Manufacturer in upholding his Trade-Mark and all that it stands for. Therefore, we urge all users of our Athletic Goods to assist us in maintaining the Spalding Standard of Excellence, by insisting that our Trade-Mark be plainly stamped on all athletic goods which they buy, because without this precaution our best efforts towards maintaining Standard Quality and preventing fraudulent substitution will be ineffectual.
Manufacturers of Standard Articles invariably suffer the reputation of being high-priced, and this sentiment is fostered and emphasized by makers of “inferior goods,” with whom low prices are the main consideration.
A manufacturer of recognized Standard Goods, with a reputation to uphold and a guarantee to protect must necessarily have higher prices than a manufacturer of cheap goods, whose idea of and basis of a claim for Standard Quality depends principally upon the eloquence of the salesman.
We know from experience that there is no quicksand more unstable than poverty in quality—and we avoid this quicksand by Standard Quality.
A. G. Spalding & Bros.
Transcriber’s Note:Obvious printer errors corrected silently.Inconsistent spelling and hyphenation are as in the original.
Obvious printer errors corrected silently.
Inconsistent spelling and hyphenation are as in the original.