TO OUR CUSTOMERS.
A few of our customers have, from time to time, called us to order (as it were) by reason of the cost of the Excelsior Preservative, and to such we would say that the first cost to manufacture the Preservative is from five to eight times more than any of the poison water “Fluids” that have ever come under our observation, and among all classes of merchandise, we know of nothing that is put on the market at so small a margin of profit as the Excelsior Preservative. We are now down to bed rock, with only a very small margin above actual cost. Nevertheless, we are sticking to it by reason of the continued increase of trade, which we trust in time will enable us to say that large sales and small profits are sure to win in the long run.
We trust that this explanation will be satisfactory to those of our customers who have written us, and will only say in conclusion that a small reduction in price would now drive us out of the market, which we feel sure you would regret.
We ask your patronage and support in order that we can continue to float the onlyhonest and reliablearticle of its kind that has ever been put on the market, at the smallest possible margin of profits.
Respectfully yours,CRANE & ALLEN.
Respectfully yours,CRANE & ALLEN.
Respectfully yours,CRANE & ALLEN.
Respectfully yours,
CRANE & ALLEN.