A joke dies hard, and I am not sure that the life is yet quite out of the kindly ridicule that was cast for a whole generation upon the people who left their comfortable houses in town to starve upon farm-board or stifle in the narrow rooms of mountain and seaside hotels. Yet such people were in the right, and their mockers were in the wrong, and their patient persistence in going out of town for the summer in the face of severe discouragements has multiplied indefinitely the kinds of summer resorts, and reformed them altogether. I believe the city boarding-house remains very much what it used to be; but I am bound to say that the country boarding-house has vastly improved since I began to know it. As for the summer hotel, by steep or by strand, it leaves little to be complained of except the prices. I take it for granted, therefore, that the out-of- town summer has come to stay, for all who can afford it, and that the chief sorrow attending it is that curse of choice, which I have already spoken of.
I have rather favored chance than choice, because, whatever choice you make, you are pretty sure to regret it, with a bitter sense of responsibility added, which you cannot feel if chance has chosen for you. I observe that people who own summer cottages are often apt to wish they did not, and were foot-loose to roam where they listed, and I have been told that even a yacht is not a source of unmixed content, though so eminently detachable. To great numbers Europe looks from this shore like a safe refuge from the American summer problem; and yet I am not sure that it is altogether so; for it is not enough merely to go to Europe; one has to choose where to go when one has got there. A European city is certainly always more tolerable than an American city, but one cannot very well pass the summer in Paris, or even in London. The heart there, as here, will yearn for some blessed seat
“Where falls not hail, or rain, or any snow,Nor ever wind blows loudly; but it liesDeep-meadow’d, happy, fair with orchard lawnsAnd bowery hollows crown’d with summer sea,”
and still, after your keel touches the strand of that alluring old world, you must buy your ticket and register your trunk for somewhere in particular.
It is truly a terrible stress, this summer problem, and, as I say, my heart aches much more for those who have to solve it and suffer the consequences of their choice than for those who have no choice, but must stay the summer through where their work is, and be humbly glad that they have any work to keep them there. I am not meaning now, of course, business men obliged to remain in the city to earn the bread—or, more correctly, the cake—of their families in the country, or even their clerks and bookkeepers, and porters and messengers, but such people as I sometimes catch sight of from the elevated trains (in my reluctant midsummer flights through the city), sweltering in upper rooms over sewing-machines or lap-boards, or stewing in the breathless tenement streets, or driving clangorous trucks, or monotonous cars, or bending over wash-tubs at open windows for breaths of the no-air without. These all get on somehow, and at the end of the summer they have not to accuse themselves of folly in going to one place rather than another. Their fate is decided for them, and they submit to it; whereas those who decide their fate are always rebelling against it. They it is whom I am truly sorry for, and whom I write of with tears in my ink. Their case is hard, and it will seem all the harder if we consider how foolish they will look and how flat they will feel at the judgment-day, when they are asked about their summer outings. I do not really suppose we shall be held to a very strict account for our pleasures because everybody else has not enjoyed them, too; that would be a pity of our lives; and yet there is an old-fashioned compunction which will sometimes visit the heart if we take our pleasures ungraciously, when so many have no pleasures to take. I would suggest, then, to those on whom the curse of choice between pleasures rests, that they should keep in mind those who have chiefly pains to their portion in life.
I am not, I hope, urging my readers to any active benevolence, or counselling them to share their pleasures with others; it has been accurately ascertained that there are not pleasures enough to go round, as things now are; but I would seriously entreat them to consider whether they could not somewhat alleviate the hardships of their own lot at the sea-side or among the mountains, by contrasting it with the lot of others in the sweat-shops and the boiler-factories of life. I know very well that it is no longer considered very good sense or very good morality to take comfort in one’s advantages from the disadvantages of others, and this is not quite what I mean to teach. Perhaps I mean nothing more than an overhauling of the whole subject of advantages and disadvantages, which would be a light and agreeable occupation for the leisure of the summer outer. It might be very interesting, and possibly it might be amusing, for one stretched upon the beach or swaying in the hammock to inquire into the reasons for his or her being so favored, and it is not beyond the bounds of expectation that a consensus of summer opinion on this subject would go far to enlighten the world upon a question that has vexed the world ever since mankind was divided into those who work too much and those who rest too much.
A study of New York civilization in 1849 has lately come into my hands, with a mortifying effect, which I should like to share with the reader, to my pride of modernity. I had somehow believed that after half a century of material prosperity, such as the world has never seen before, New York in 1902 must be very different from New York in 1849, but if I am to trust either the impressions of the earlier student or my own, New York is essentially the same now that it was then. The spirit of the place has not changed; it is as it was, splendidly and sordidly commercial. Even the body of it has undergone little or no alteration; it was as shapeless, as incongruous; as ugly when the author of ‘New York in Slices’ wrote as it is at this writing; it has simply grown, or overgrown, on the moral and material lines which seem to have been structural in it from the beginning. He felt in his time the same vulgarity, the same violence, in its architectural anarchy that I have felt in my time, and he noted how all dignity and beauty perished, amid the warring forms, with a prescience of my own affliction, which deprives me of the satisfaction of a discoverer and leaves me merely the sense of being rather old-fashioned in my painful emotions.
I wish I could pretend that my author philosophized the facts of his New York with something less than the raw haste of the young journalist; but I am afraid I must own that ‘New York in Slices’ affects one as having first been printed in an evening paper, and that the writer brings to the study of the metropolis something like the eager horror of a country visitor. This probably enabled him to heighten the effect he wished to make with readers of a kindred tradition, and for me it adds a certain innocent charm to his work. I may make myself better understood if I say that his attitude towards the depravities of a smaller New York is much the same as that of Mr. Stead towards the wickedness of a much larger Chicago. He seizes with some such avidity upon the darker facts of the prisons, the slums, the gambling-houses, the mock auctions, the toughs (who then called themselves b’hoys and g’hals), the quacks, the theatres, and even the intelligence offices, and exploits their iniquities with a ready virtue which the wickedest reader can enjoy with him.
But if he treated of these things alone, I should not perhaps have brought his curious little book to the polite notice of my readers. He treats also of the press, the drama, the art, and, above all, “the literary soirees” of that remote New York of his in a manner to make us latest New-Yorkers feel our close proximity to it. Fifty-odd years ago journalism had already become “the absorbing, remorseless, clamorous thing” we now know, and very different from the thing it was when “expresses were unheard of, and telegraphs were uncrystallized from the lightning’s blue and fiery film.” Reporterism was beginning to assume its present importance, but it had not yet become the paramount intellectual interest, and did not yet “stand shoulder to shoulder” with the counting-room in authority. Great editors, then as now, ranked great authors in the public esteem, or achieved a double primacy by uniting journalism and literature in the same personality. They were often the owners as well as the writers of their respective papers, and they indulged for the advantage of the community the rancorous rivalries, recriminations, and scurrilities which often form the charm, if not the chief use, of our contemporaneous journals. Apparently, however, notarially authenticated boasts of circulation had not yet been made the delight of their readers, and the press had not become the detective agency that it now is, nor the organizer and distributer of charities.
But as dark a cloud of doubt rested upon its relations to the theatre as still eclipses the popular faith in dramatic criticism. “How can you expect,” our author asks, “a frank and unbiassed criticism upon the performance of George Frederick Cooke Snooks . . . when the editor or reporter who is to write it has just been supping on beefsteak and stewed potatoes at Windust’s, and regaling himself on brandy-and-water cold, without, at the expense of the aforesaid George Frederick Cooke Snooks?” The severest censor of the press, however, would hardly declare now that “as to such a thing as impartial and independent criticism upon theatres in the present state of the relations between editors, reporters, managers, actors—and actresses—the thing is palpably out of the question,” and if matters were really at the pass hinted, the press has certainly improved in fifty years, if one may judge from its present frank condemnations of plays and players. The theatre apparently has not, for we read that at that period “a very great majority of the standard plays and farces on the stage depend mostly for their piquancy and their power of interesting an audience upon intrigues with married women, elopements, seductions, bribery, cheating, and fraud of every description . . . . Stage costume, too, wherever there is half a chance, is usually made as lascivious and immodest as possible; and a freedom and impropriety prevails among the characters of the piece which would be kicked out of private society the instant it would have the audacity to make its appearance there.”
I hope private society in New York would still be found as correct if not quite so violent; and I wish I could believe that the fine arts were presently in as flourishing a condition among us as they were in 1849. That was the prosperous day of the Art Unions, in which the artists clubbed their output, and the subscribers parted the works among themselves by something so very like raffling that the Art Unions were finally suppressed under the law against lotteries. While they lasted, however, they had exhibitions thronged by our wealth, fashion, and intellect (to name them in the order they hold the New York mind), as our private views now are, or ought to be; and the author “devotes an entire number” of his series “to a single institution”—fearless of being accused of partiality by any who rightly appreciate the influences of the fine arts upon the morals and refinement of mankind.
He devotes even more than an entire number to literature; for, besides treating of various literary celebrities at the “literary soirees,” he imagines encountering several of them at the high-class restaurants. At Delmonico’s, where if you had “French and money” you could get in that day “a dinner which, as a work of art, ranks with a picture by Huntington, a poem by Willis, or a statue by Powers,” he meets such a musical critic as Richard Grant White, such an intellectual epicurean as N. P. Willis, such a lyric poet as Charles Fenno Hoffman. But it would be a warm day for Delmonico’s when the observer in this epoch could chance upon so much genius at its tables, perhaps because genius among us has no longer the French or the money. Indeed, the author of ‘New York in Slices’ seems finally to think that he has gone too far, even for his own period, and brings himself up with the qualifying reservation that if Willis and Hoffman never did dine together at Delmonico’s, they ought to have done so. He has apparently no misgivings as to the famous musical critic, and he has no scruple in assembling for us at his “literary soiree” a dozen distinguished-looking men and “twice as many women.... listening to a tall, deaconly man, who stands between two candles held by a couple of sticks summoned from the recesses of the back parlor, reading a basketful of gilt-edged notes. It is . . . the annual Valentine Party, to which all the male and female authors have contributed for the purpose of saying on paper charming things of each other, and at which, for a few hours, all are gratified with the full meed of that praise which a cold world is chary of bestowing upon its literary cobweb- spinners.”
It must be owned that we have no longer anything so like a ‘salon’ as this. It is, indeed, rather terrible, and it is of a quality in its celebrities which may well carry dismay to any among us presently intending immortality. Shall we, one day, we who are now in the rich and full enjoyment of our far-reaching fame, affect the imagination of posterity as these phantoms of the past affect ours? Shall we, too, appear in some pale limbo of unimportance as thin and faded as “John Inman, the getter-up of innumerable things for the annuals and magazines,” or as Dr. Rufus Griswold, supposed for picturesque purposes to be “stalking about with an immense quarto volume under his arm . . . an early copy of his forthcoming ‘Female Poets of America’”; or as Lewis Gaylord Clark, the “sunnyfaced, smiling” editor of the Knickerbocker Magazine, “who don’t look as if the Ink-Fiend had ever heard of him,” as he stands up to dance a polka with “a demure lady who has evidently spilled the inkstand over her dress”; or as “the stately Mrs. Seba Smith, bending aristocratically over the centre-table, and talking in a bright, cold, steady stream, like an antique fountain by moonlight”; or as “the spiritual and dainty Fanny Osgood, clapping her hands and crowing like a baby,” where she sits “nestled under a shawl of heraldic devices, like a bird escaped from its cage”; or as Margaret Fuller, “her large, gray eyes Tamping inspiration, and her thin, quivering lip prophesying like a Pythoness”?
I hope not; I earnestly hope not. Whatever I said at the outset, affirming the persistent equality of New York characteristics and circumstances, I wish to take back at this point; and I wish to warn malign foreign observers, of the sort who have so often refused to see us as we see ourselves, that they must not expect to find us now grouped in the taste of 1849. Possibly it was not so much the taste of 1849 as the author of ‘New York in Slices’ would have us believe; and perhaps any one who trusted his pictures of life among us otherwise would be deceived by a parity of the spirit in which they are portrayed with that of our modern “society journalism.”
There is, of course, almost a world’s difference between England and the Continent anywhere; but I do not recall just now any transition between Continental countries which involves a more distinct change in the superficial aspect of things than the passage from the Middle States into New England. It is all American, but American of diverse ideals; and you are hardly over the border before you are sensible of diverse effects, which are the more apparent to you the more American you are. If you want the contrast at its sharpest you had better leave New York on a Sound boat; for then you sleep out of the Middle State civilization and wake into the civilization of New England, which seems to give its stamp to nature herself. As to man, he takes it whether native or alien; and if he is foreign-born it marks him another Irishman, Italian, Canadian, Jew, or negro from his brother in any other part of the United States.
When you have a theory of any kind, proofs of it are apt to seek you out, and I, who am rather fond of my faith in New England’s influence of this sort, had as pretty an instance of it the day after my arrival as I could wish. A colored brother of Massachusetts birth, as black as a man can well be, and of a merely anthropoidal profile, was driving me along shore in search of a sea-side hotel when we came upon a weak-minded young chicken in the road. The natural expectation is that any chicken in these circumstances will wait for your vehicle, and then fly up before it with a loud screech; but this chicken may have been overcome by the heat (it was a land breeze and it drew like the breath of a furnace over the hay-cocks and the clover), or it may have mistimed the wheel, which passed over its head and left it to flop a moment in the dust and then fall still. The poor little tragedy was sufficiently distressful to me, but I bore it well, compared with my driver. He could hardly stop lamenting it; and when presently we met a young farmer, he pulled up. “You goin’ past Jim Marden’s?” “Yes.” “Well, I wish you’d tell him I just run over a chicken of his, and I killed it, I guess. I guess it was a pretty big one.” “Oh no,” I put in, “it was only a broiler. What do you think it was worth?” I took out some money, and the farmer noted the largest coin in my hand; “About half a dollar, I guess.” On this I put it all back in my pocket, and then he said, “Well, if a chicken don’t know enough to get out of the road, I guess you ain’t to blame.” I expressed that this was my own view of the case, and we drove on. When we parted I gave the half-dollar to my driver, and begged him not to let the owner of the chicken come on me for damages; and though he chuckled his pleasure in the joke, I could see that he was still unhappy, and I have no doubt that he has that pullet on his conscience yet, unless he has paid for it. He was of a race which elsewhere has so immemorially plundered hen-roosts that chickens are as free to it as the air it breathes, without any conceivable taint of private ownership. But the spirit of New England had so deeply entered into him that the imbecile broiler of another, slain by pure accident and by its own contributory negligence, was saddening him, while I was off in my train without a pang for the owner and with only an agreeable pathos for the pullet.
The instance is perhaps extreme; and, at any rate, it has carried me in a psychological direction away from the simpler differences which I meant to note in New England. They were evident as soon as our train began to run from the steamboat landing into the country, and they have intensified, if they have not multiplied, themselves as I have penetrated deeper and deeper into the beautiful region. The land is poorer than the land to the southward—one sees that at once; the soil is thin, and often so thickly burdened with granite bowlders that it could never have borne any other crop since the first Puritans, or Pilgrims, cut away the primeval woods and betrayed its hopeless sterility to the light. But wherever you come to a farm-house, whether standing alone or in one of the village groups that New England farm-houses have always liked to gather themselves into, it is of a neatness that brings despair, and of a repair that ought to bring shame to the beholder from more easy-going conditions. Everything is kept up with a strenuous virtue that imparts an air of self-respect to the landscape, which the bleaching and blackening stone walls, wandering over the hill-slopes, divide into wood lots of white birch and pine, stony pastures, and little patches of potatoes and corn. The mowing-lands alone are rich; and if the New England year is in the glory of the latest June, the breath of the clover blows honey—sweet into the car windows, and the fragrance of the new-cut hay rises hot from the heavy swaths that seem to smoke in the sun.
We have struck a hot spell, one of those torrid mood of continental weather which we have telegraphed us ahead to heighten our suffering by anticipation. But the farmsteads and village houses are safe in the shade of their sheltering trees amid the fluctuation of the grass that grows so tall about them that the June roses have to strain upward to get themselves free of it. Behind each dwelling is a billowy mass of orchard, and before it the Gothic archway of the elms stretches above the quiet street. There is no tree in the world so full of sentiment as the American elm, and it is nowhere so graceful as in these New England villages, which are themselves, I think, the prettiest and wholesomest of mortal sojourns. By a happy instinct, their wooden houses are all painted white, to a marble effect that suits our meridional sky, and the contrast of their dark-green shutters is deliciously refreshing. There was an evil hour, the terrible moment of the aesthetic revival now happily past, when white walls and green blinds were thought in bad taste, and the village houses were often tinged a dreary ground color, or a doleful olive, or a gloomy red, but now they have returned to their earlier love. Not the first love; that was a pale buff with white trim; but I doubt if it were good for all kinds of village houses; the eye rather demands the white. The pale buff does very well for large colonial mansions, like Lowell’s or Longfellow’s in Cambridge; but when you come, say, to see the great square houses built in Portsmouth, New Hampshire; early in this century, and painted white, you find that white, after all, is the thing for our climate, even in the towns.
In such a village as my colored brother drove me through on the way to the beach it was of an absolute fitness; and I wish I could convey a due sense of the exquisite keeping of the place. Each white house was more or less closely belted in with a white fence, of panels or pickets; the grassy door-yards glowed with flowers, and often a climbing rose embowered the door-way with its bloom. Away backward or sidewise stretched the woodshed from the dwelling to the barn, and shut the whole under one cover; the turf grew to the wheel-tracks of the road-way, over which the elms rose and drooped; and from one end of the village to the other you could not, as the saying is, find a stone to throw at a dog. I know Holland; I have seen the wives of Scheveningen scrubbing up for Sunday to the very middle of their brick streets, but I doubt if Dutch cleanliness goes so far without, or comes from so deep a scruple within, as the cleanliness of New England. I felt so keenly the feminine quality of its motive as I passed through that village, that I think if I had dropped so much as a piece of paper in the street I must have knocked at the first door and begged the lady of the house (who would have opened it in person after wiping her hands from her work, taking off her apron, and giving a glance at herself in the mirror and at me through the window blind) to report me to the selectmen in the interest of good morals.
I did not know at once quite how to reconcile the present foulness of the New England capital with the fairness of the New England country; and I am still somewhat embarrassed to own that after New York (even under the relaxing rule of Tammany) Boston seemed very dirty when we arrived there. At best I was never more than a naturalized Bostonian; but it used to give me great pleasure—so penetratingly does the place qualify even the sojourning Westerner—to think of the defect of New York in the virtue that is next to godliness; and now I had to hang my head for shame at the mortifying contrast of the Boston streets to the well-swept asphalt which I had left frying in the New York sun the afternoon before. Later, however, when I began to meet the sort of Boston faces I remembered so well—good, just, pure, but set and severe, with their look of challenge, of interrogation, almost of reproof—they not only ignored the disgraceful untidiness of the streets, but they convinced me of a state of transition which would leave the place swept and garnished behind it; and comforted me against the litter of the winding thoroughfares and narrow lanes, where the dust had blown up against the brick walls, and seemed permanently to have smutched and discolored them.
In New York you see the American face as Europe characterizes it; in Boston you see it as it characterizes Europe; and it is in Boston that you can best imagine the strenuous grapple of the native forces which all alien things must yield to till they take the American cast. It is almost dismaying, that physiognomy, before it familiarizes itself anew; and in the brief first moment while it is yet objective, you ransack your conscience for any sins you may have committed in your absence from it and make ready to do penance for them. I felt almost as if I had brought the dirty streets with me, and were guilty of having left them lying about, so impossible were they with reference to the Boston face.
It is a face that expresses care, even to the point of anxiety, and it looked into the window of our carriage with the serious eyes of our elderly hackman to make perfectly sure of our destination before we drove away from the station. It was a little rigorous with us, as requiring us to have a clear mind; but it was not unfriendly, not unkind, and it was patient from long experience. In New York there are no elderly hackmen; but in Boston they abound, and I cannot believe they would be capable of bad faith with travellers. In fact, I doubt if this class is anywhere as predatory as it is painted; but in Boston it appears to have the public honor in its keeping. I do not mean that it was less mature, less self-respectful in Portsmouth, where we were next to arrive; more so it could not be; an equal sense of safety, of ease, began with it in both places, and all through New England it is of native birth, while in New York it is composed of men of many nations, with a weight in numbers towards the Celtic strain. The prevalence of the native in New England helps you sensibly to realize from the first moment that here you are in America as the first Americans imagined and meant it; and nowhere in New England is the original tradition more purely kept than in the beautiful old seaport of New Hampshire. In fact, without being quite prepared to defend a thesis to this effect, I believe that Portsmouth is preeminently American, and in this it differs from Newburyport and from Salem, which have suffered from different causes an equal commercial decline, and, though among the earliest of the great Puritan towns after Boston, are now largely made up of aliens in race and religion; these are actually the majority, I believe, in Newburyport.
The adversity of Portsmouth began early in the century, but before that time she had prospered so greatly that her merchant princes were able to build themselves wooden palaces with white walls and green shutters, of a grandeur and beauty unmatched elsewhere in the country. I do not know what architect had his way with them, though his name is richly worth remembrance, but they let him make them habitations of such graceful proportion and of such delicate ornament that they have become shrines of pious pilgrimage with the young architects of our day who hope to house our well-to-do people fitly in country or suburbs. The decoration is oftenest spent on a porch or portal, or a frieze of peculiar refinement; or perhaps it feels its way to the carven casements or to the delicate iron-work of the transoms; the rest is a simplicity and a faultless propriety of form in the stately mansions which stand under the arching elms, with their gardens sloping, or dropping by easy terraces behind them to the river, or to the borders of other pleasances. They are all of wood, except for the granite foundations and doorsteps, but the stout edifices rarely sway out of the true line given them, and they look as if they might keep it yet another century.
Between them, in the sun-shotten shade, lie the quiet streets, whose gravelled stretch is probably never cleaned because it never needs cleaning. Even the business streets, and the quaint square which gives the most American of towns an air so foreign and Old Worldly, look as if the wind and rain alone cared for them; but they are not foul, and the narrower avenues, where the smaller houses of gray, unpainted wood crowd each other, flush upon the pavements, towards the water—side, are doubtless unvisited by the hoe or broom, and must be kept clean by a New England conscience against getting them untidy.
When you get to the river-side there is one stretch of narrow, high- shouldered warehouses which recall Holland, especially in a few with their gables broken in steps, after the Dutch fashion. These, with their mouldering piers and grass-grown wharves, have their pathos, and the whole place embodies in its architecture an interesting record of the past, from the time when the homesick exiles huddled close to the water’s edge till the period of post-colonial prosperity, when proud merchants and opulent captains set their vast square houses each in its handsome space of gardened ground.
My adjectives might mislead as to size, but they could not as to beauty, and I seek in vain for those that can duly impart the peculiar charm of the town. Portsmouth still awaits her novelist; he will find a rich field when he comes; and I hope he will come of the right sex, for it needs some minute and subtle feminine skill, like that of Jane Austen, to express a fit sense of its life in the past. Of its life in the present I know nothing. I could only go by those delightful, silent houses, and sigh my longing soul into their dim interiors. When now and then a young shape in summer silk, or a group of young shapes in diaphanous muslin, fluttered out of them, I was no wiser; and doubtless my elderly fancy would have been unable to deal with what went on in them. Some girl of those flitting through the warm, odorous twilight must become the creative historian of the place; I can at least imagine a Jane Austen now growing up in Portsmouth.
If Miss Jewett were of a little longer breath than she has yet shown herself in fiction, I might say the Jane Austen of Portsmouth was already with us, and had merely not yet begun to deal with its precious material. One day when we crossed the Piscataqua from New Hampshire into Maine, and took the trolley-line for a run along through the lovely coast country, we suddenly found ourselves in the midst of her own people, who are a little different sort of New-Englanders from those of Miss Wilkins. They began to flock into the car, young maidens and old, mothers and grandmothers, and nice boys and girls, with a very, very few farmer youth of marriageable age, and more rustic and seafaring elders long past it, all in the Sunday best which they had worn to the graduation exercises at the High School, where we took them mostly up. The womenkind were in a nervous twitter of talk and laughter, and the men tolerantly gay beyond their wont, “passing the time of day” with one another, and helping the more tumultuous sex to get settled in the overcrowded open car. They courteously made room for one another, and let the children stand between their knees, or took them in their laps, with that unfailing American kindness which I am prouder of than the American valor in battle, observing in all that American decorum which is no bad thing either. We had chanced upon the high and mighty occasion of the neighborhood year, when people might well have been a little off their balance, but there was not a boisterous note in the subdued affair. As we passed the school-house door, three dear, pretty maids in white gowns and white slippers stood on the steps and gently smiled upon our company. One could see that they were inwardly glowing and thrilling with the excitement of their graduation, but were controlling their emotions to a calm worthy of the august event, so that no one might ever have it to say that they had appeared silly.
The car swept on, and stopped to set down passengers at their doors or gates, where they severally left it, with an easy air as of private ownership, into some sense of which the trolley promptly flatters people along its obliging lines. One comfortable matron, in a cinnamon silk, was just such a figure as that in the Miss Wilkins’s story where the bridegroom fails to come on the wedding-day; but, as I say, they made me think more of Miss Jewett’s people. The shore folk and the Down-Easters are specifically hers; and these were just such as might have belonged in The Country of the Pointed Firs’, or ‘Sister Wisby’s Courtship’, or Dulham Ladies’, or ‘An Autumn Ramble’, or twenty other entrancing tales. Sometimes one of them would try her front door, and then, with a bridling toss of the head, express that she had forgotten locking it, and slip round to the kitchen; but most of the ladies made their way back at once between the roses and syringas of their grassy door-yards, which were as neat and prim as their own persons, or the best chamber in their white- walled, green-shuttered, story-and-a-half house, and as perfectly kept as the very kitchen itself.
The trolley-line had been opened only since the last September, but in an effect of familiar use it was as if it had always been there, and it climbed and crooked and clambered about with the easy freedom of the country road which it followed. It is a land of low hills, broken by frequent reaches of the sea, and it is most amusing, most amazing, to see how frankly the trolley-car takes and overcomes its difficulties. It scrambles up and down the little steeps like a cat, and whisks round a sharp and sudden curve with a feline screech, broadening into a loud caterwaul as it darts over the estuaries on its trestles. Its course does not lack excitement, and I suppose it does not lack danger; but as yet there have been no accidents, and it is not so disfiguring as one would think. The landscape has already accepted it, and is making the best of it; and to the country people it is an inestimable convenience. It passes everybody’s front door or back door, and the farmers can get themselves or their produce (for it runs an express car) into Portsmouth in an hour, twice an hour, all day long. In summer the cars are open, with transverse seats, and stout curtains that quite shut out a squall of wind or rain. In winter the cars are closed, and heated by electricity. The young motorman whom I spoke with, while we waited on a siding to let a car from the opposite direction get by, told me that he was caught out in a blizzard last Winter, and passed the night in a snowdrift. “But the cah was so wa’m, I neva suff’ed a mite.”
“Well,” I summarized, “it must be a great advantage to all the people along the line.”
“Well, you wouldn’t ‘a’ thought so, from the kick they made.”
“I suppose the cottagers”—the summer colony—“didn’t like the noise.”
“Oh yes; that’s what I mean. The’s whe’ the kick was. The natives like it. I guess the summa folks ‘ll like it, too.”
He looked round at me with enjoyment of his joke in his eye, for we both understood that the summer folks could not help themselves, and must bow to the will of the majority.
The other day, a friend of mine, who professes all the intimacy of a bad conscience with many of my thoughts and convictions, came in with a bulky book under his arm, and said, “I see by a guilty look in your eye that you are meaning to write about spring.”
“I am not,” I retorted, “and if I were, it would be because none of the new things have been said yet about spring, and because spring is never an old story, any more than youth or love.”
“I have heard something like that before,” said my friend, “and I understand. The simple truth of the matter is that this is the fag-end of the season, and you have run low in your subjects. Now take my advice and don’t write about spring; it will make everybody hate you, and will do no good. Write about advertising.” He tapped the book under his arm significantly. “Here is a theme for you.”
He had no sooner pronounced these words than I began to feel a weird and potent fascination in his suggestion. I took the book from him and looked it eagerly through. It was called Good Advertising, and it was written by one of the experts in the business who have advanced it almost to the grade of an art, or a humanity.
“But I see nothing here,” I said, musingly, “which would enable a self-respecting author to come to the help of his publisher in giving due hold upon the public interest those charming characteristics of his book which no one else can feel so penetratingly or celebrate so persuasively.”
“I expected some such objection from you,” said my friend. “You will admit that there is everything else here?”
“Everything but that most essential thing. You know how we all feel about it: the bitter disappointment, the heart-sickening sense of insufficiency that the advertised praises of our books give us poor authors. The effect is far worse than that of the reviews, for the reviewer is not your ally and copartner, while your publisher—”
“I see what you mean,” said my friend. “But you must have patience. If the author of this book can write so luminously of advertising in other respects, I am sure he will yet be able to cast a satisfactory light upon your problem. The question is, I believe, how to translate into irresistible terms all that fond and exultant regard which a writer feels for his book, all his pervasive appreciation of its singular beauty, unique value, and utter charm, and transfer it to print, without infringing upon the delicate and shrinking modesty which is the distinguishing ornament of the literary spirit?”
“Something like that. But you understand.”
“Perhaps a Roentgen ray might be got to do it,” said my friend, thoughtfully, “or perhaps this author may bring his mind to bear upon it yet. He seems to have considered every kind of advertising except book-advertising.”
“The most important of all!” I cried, impatiently.
“You think so because you are in that line. If you were in the line of varnish, or bicycles, or soap, or typewriters, or extract of beef, or of malt—”
“Still I should be interested in book—advertising, because it is the most vital of human interests.”
“Tell me,” said my friend, “do you read the advertisements of the books of rival authors?”
“Brother authors,” I corrected him.
“Well, brother authors.”
I said, No, candidly, I did not; and I forbore to add that I thought them little better than a waste of the publishers’ money.
My friend did not pursue his inquiry to my personal disadvantage, but seemed to prefer a more general philosophy of the matter.
“I have often wondered,” he said, “at the enormous expansion of advertising, and doubted whether it was not mostly wasted. But my author, here, has suggested a brilliant fact which I was unwittingly groping for. When you take up a Sunday paper”—I shuddered, and my friend smiled intelligence—“you are simply appalled at the miles of announcements of all sorts. Who can possibly read them? Who cares even to look at them? But if you want something in particular—to furnish a house, or buy a suburban place, or take a steamer for Europe, or go, to the theatre—then you find out at once who reads the advertisements, and cares to look at them. They respond to the multifarious wants of the whole community. You have before you the living operation of that law of demand and supply which it has always been such a bore to hear about. As often happens, the supply seems to come before the demand; but that’s only an appearance. You wanted something, and you found an offer to meet your want.”
“Then you don’t believe that the offer to meet your want suggested it?”
“I see that my author believes something of the kind. We may be full of all sorts of unconscious wants which merely need the vivifying influence of an advertisement to make them spring into active being; but I have a feeling that the money paid for advertising which appeals to potential wants is largely thrown away. You must want a thing, or think you want it; otherwise you resent the proffer of it as a kind of impertinence.”
“There are some kinds of advertisements, all the same, that I read without the slightest interest in the subject matter. Simply the beauty of the style attracts me.”
“I know. But does it ever move you to get what you don’t want?”
“Never; and I should be glad to know what your author thinks of that sort of advertising: the literary, or dramatic, or humorous, or quaint.”
“He doesn’t contemn it, quite. But I think he feels that it may have had its day. Do you still read such advertisements with your early zest?”
“No; the zest for nearly everything goes. I don’t care so much for Tourguenief as I used. Still, if I come upon the jaunty and laconic suggestions of a certain well-known clothing-house, concerning the season’s wear, I read them with a measure of satisfaction. The advertising expert—”
“This author calls him the adsmith.”
“Delightful! Ad is a loathly little word, but we must come to it. It’s as legitimate as lunch. But as I was saying, the adsmith seems to have caught the American business tone, as perfectly as any of our novelists have caught the American social tone.”
“Yes,” said my friend, “and he seems to have prospered as richly by it. You know some of those chaps make fifteen or twenty thousand dollars by adsmithing. They have put their art quite on a level with fiction pecuniarily.”
“Perhaps it is a branch of fiction.”
“No; they claim that it is pure fact. My author discourages the slightest admixture of fable. The truth, clearly and simply expressed, is the best in an ad.
“It is best in a wof, too. I am always saying that.”
“Wof?”
“Well, work of fiction. It’s another new word, like lunch or ad.”
“But in a wof,” said my friend, instantly adopting it, “my author insinuates that the fashion of payment tempts you to verbosity, while in an ad the conditions oblige you to the greatest possible succinctness. In one case you are paid by the word; in the other you pay by the word. That is where the adsmith stands upon higher moral ground than the wofsmith.”
“I should think your author might have written a recent article in The————-, reproaching fiction with its unhallowed gains.”
“If you mean that for a sneer, it is misplaced. He would have been incapable of it. My author is no more the friend of honesty in adsmithing than he is of propriety, He deprecates jocosity in apothecaries and undertakers, not only as bad taste, but as bad business; and he is as severe as any one could be upon ads that seize the attention by disgusting or shocking the reader.
“He is to be praised for that, and for the other thing; and I shouldn’t have minded his criticising the ready wofsmith. I hope he attacks the use of display type, which makes our newspapers look like the poster- plastered fences around vacant lots. In New York there is only one paper whose advertisements are not typographically a shock to the nerves.”
“Well,” said my friend, “he attacks foolish and ineffective display.”
“It is all foolish and ineffective. It is like a crowd of people trying to make themselves heard by shouting each at the top of his voice. A paper full of display advertisements is an image of our whole congested and delirious state of competition; but even in competitive conditions it is unnecessary, and it is futile. Compare any New York paper but one with the London papers, and you will see what I mean. Of course I refer to the ad pages; the rest of our exception is as offensive with pictures and scare heads as all the rest. I wish your author could revise his opinions and condemn all display in ads.”
“I dare say he will when he knows what you think,” said my friend, with imaginable sarcasm.