Mackerel Souffle

1 can salmon1 cup stale bread crumbs2 well beaten eggs½ cup milk1 tablespoon finely chopped parsley2 tablespoons melted butterSeasoning and salt—Bee Brand black pepper and Bee Brand paprika

1 can salmon

1 cup stale bread crumbs

2 well beaten eggs

½ cup milk

1 tablespoon finely chopped parsley

2 tablespoons melted butter

Seasoning and salt—Bee Brand black pepper and Bee Brand paprika

Pick one salmon, discard bones and pieces of skin. Shred meat with silver fork, mix all ingredients, and put into a well-glazed mould and bake in a pan of water for thirty minutes. Turn from mould and serve with Hollandaise sauce, or allow to get cold and slice, and serve on a dish garnished with rings of lemon and sprays of parsley.

¼ cup butter⅓ cup flour, sifted and measured1 pint milk1 teaspoon salt¼ teaspoon Bee Brand white pepper⅛ teaspoon Bee Brand paprika2 teaspoons parsley, chopped fine3 egg yolks3 egg whites1½ cups canned mackerel

¼ cup butter

⅓ cup flour, sifted and measured

1 pint milk

1 teaspoon salt

¼ teaspoon Bee Brand white pepper

⅛ teaspoon Bee Brand paprika

2 teaspoons parsley, chopped fine

3 egg yolks

3 egg whites

1½ cups canned mackerel

Melt butter, add flour and stir until well blended, in saucepan over fire, then pour on the milk, stirring constantly. Cook to a smooth, thick cream, add seasonings, then the fish, picked over and shredded with a silver fork; then egg yolks beaten until thick, then fold in whites beaten stiff and dry. Turn into a buttered baking dish, and bake until firm and delicately colored—it will require about 45 minutes.

The enactment of the National Pure Food Law in 1906 did much toward awakening an interest in the purity of Foods and Drugs, and while it has been beneficial in a general way, it has had its disadvantages because it is not complete.

The people have been taught by the laws and the Pure Food propagandists to believe that the word “Pure” upon a package ensures that its contents are all right. Nothing can be further from the truth.

An article may be Pure and yet be of very Poor Quality; Purity means little. Quality means much. For instance, a Keifer pear is a Pure pear, yet in Quality it cannot be compared to the Bartlett pear. Consider the difference in the quality of butter. Take a number of samples of butter and you will find that some of them will be unfit to eat, and others a delight to use, yet they are all Pure butter, and the difference is in the Quality. The tobacco in a “five-for-a-nickel” stogie may be a Pure tobacco, but it cannot be placed in a class with that of an imported Havana cigar selling at twenty-five cents.

A Spice may be Pure, and yet come from a country known to produce inferior Spices. It may be Pure and yet inert. Consider the difference in Quality between Acheen Pepper and Tellicherry. They are both Pure peppers.

A Vanilla Flavoring Extract made from rank Tahiti Beans costing $1.50 a pound is a pure Extract of Vanilla, but how does its quality compare with that made from high-grade Mexican beans, costing $6.00 a pound? So it goes all down the line.

McCormick’s Bee Brand Celery and Salt

The time is coming when consumers will realize that the important thing to look for in the purchasing of foodstuffs is not the word “Pure”—but the name of the reputable manufacturer whose dealings are beyond reproach.

THE COLANNADE1332-1339 MT. ROYAL AVENUE

Baltimore, Md., Dec. 1, 1914.

Messrs. McCormick & Co.Baltimore, Md.

Gentlemen: For twenty years past I’ve been using Bee Brand Extracts and Spices, and ever since you’ve added Teas to your products, I’ve used Banquet Blend.

It’s the finest tea I know of and it pleases all our guests.

If you care to use this letter, you have my permission.Yours very truly,The Colannade,M. E. McConn.

In this big drum all the dust and foreign matter is removed from Banquet Tea.

It’s a vacuum process, and it acts in such a way as to thoroughly mix and blend the Teas when two or more are worked together.

Vacuum Tea Cleaner

Vacuum Tea Cleaner

There are few Tea houses similarly equipped. Among the 2000 flavors in Tea, the problem of selection and combining is big. It takes expert knowledge to produce a Tea likeBanquet Blend. Four successive generations of Tea experts produced the man who weened Banquet Blend from among the many flavors.

Teas from the highlands of Ceylon, from the interior of China and from the hillsides of Japan—all blended in one masterful creation—the triumph of the tea-blender’s art.

In Banquet Blend there is a delicacy of flavor, a richness of bouquet, a certain subtle softness, and none of that rankness which is found in so many brands of tea.

There are few houses engaged in the manufacture of Flavoring extracts which have at their disposal a laboratory such as this.

Early in their business career McCormick & Company realized that eternal vigilance in extract making would be the keynote of success.

A Corner of the Laboratory

A Corner of the Laboratory

The services of expert chemists were engaged, a modern laboratory equipped and the work of producing the world’s finest flavors begun. The task was not easy, nor has the expense been light, buttoday, and for a number of years past, these pioneers in the field of purer foodstuffs have been reaping the harvest of seed sown years ago.

During the two years which are required to “process” most Bee Brand Flavoring Extracts the goods are sealed in big white oak casks, where much of their characteristic mellowness is acquired.

Percolating Vanilla

Percolating Vanilla

The making of Flavoring Extracts has long since been reduced to a science, or, if you prefer, elevated to the station of an art. For twenty-five years the manufacturers of Bee Brand Flavoring Extracts have been the first to experiment with whatever innovations which have offered for the betterment of the trade. In spite of many experiments, the changes have not been drastic—the process remains much the same.

The rows of spice-mills, illustrated onpage 5, are always of interest to the guest. Long before one comes to the spice department the fragrant, pungent aroma drifts out in friendly greeting. Big electrically-driven mills pound away hour after hour, day after day, turning out savory Bee Brand Spices to tempt the fickle appetite of a busy work-a-day world.

In this building one finds the products of the four corners of the globe. It is, indeed, easy to understand Sheba’s tribute to Solomon when she selected spices from among all the good things the world affords and sent them to his court.

Here is the atmosphere of the Old World mingled with the commercialism of the New.

A cordial invitation is extended you to visit the Bee Brand Plant when you are in Baltimore. Courteous guides are at your disposal from 10A. M.to 4P. M.each day. Every nook and corner of this great institution is open for your inspection—there is nothing under cover, nothing to conceal.

The management wants you personally to see the sanitary manner in which the plant is run—the smiling faces of contented employees, who find their pleasure in their work. No note of discord here! Occasionally a “kicker” drifts in, but not for long. He has no place in “the spirit of the hive.”

Telephone Connections.

THE INTERNATIONAL MUTUALCOOKS AND PASTRY COOKS ASSOCIATIONOF NEW YORK154 WEST 44THSTREET

Societe Culinaire PhilanthropiqueCooks and Pastry Cooks AssociationCulinary Alimentary AssociationCulinary ClubInternational Cooks Association

Societe Culinaire PhilanthropiqueCooks and Pastry Cooks AssociationCulinary Alimentary AssociationCulinary ClubInternational Cooks Association

Societe Culinaire Philanthropique

Cooks and Pastry Cooks Association

Culinary Alimentary Association

Culinary Club

International Cooks Association

New York.June 11, 1914.

Mess. McCormick and Co. Baltimore, Maryland. Gentlemen:—

Toobtain the best results, we use and recommend for use “BEE BRAND EXTRACT OF VANILLA.” We find it an excellent Vanilla of a superior quality.

THE INTERNATIONAL MUTUAL COOKS AND PASTRY COOKS ASSOCIATION OF N.Y. INC. • 1914

THE INTERNATIONAL MUTUALCOOKS AND PASTRY COOKS ASSOCIATIONperAdolphus MeyerSecretary

That’s What 6000 Chefs and Stewards Say!

These chefs and stewards are members of the International Mutual Cooks and Pastry Cooks Association, and they have unreservedly endorsed Bee Brand Flavoring Extracts as the highest in quality.

They don’t guess at it—they know! They have tried and tested them in comparison with all other brands of extracts worthy of any consideration at all. There was only one possible verdict! Bee Brand was found superior in mellowness of flavor, in quality of ingredients; in fact, in every way.

In the kitchen, Bee Brand Extracts were found to cook out less readily than any other extract and to impart a finer fruit flavor than could be secured in any other way.

This is as it should be. Bee Brand Extracts are the perfected result of twenty-five years’ experience in scientific Extract Making. The highest quality raw materials are used exclusively and after intensive processing, Bee Brand Extracts are aged in white oak casks to bring out their distinctive mellowness of flavor.

Bee Brand Extracts were awarded the only Gold Medal at the Jamestown Exposition and have been endorsed by “Good Housekeeping Magazine,” Westfield Board of Health and the highest authorities in Domestic Science.

McCORMICK and COMPANY

IMPORTERS of SPICES

Bee Brand Powdered CinnamonBee Brand Saigon CinnamonBee Brand Ground NutmegsBee Brand Ground GingerBee Brand Ground AllspiceBee Brand Pickling SpiceBee Brand Whole ClovesBee Brand Ground ClovesBee Brand Ground MaceBee Brand TurmericBee Brand Whole White PepperBee Brand Ground White PepperBee Brand Ground Black PepperBee Brand Ground Red PepperBee Brand Ground MustardBee Brand Celery SeedBee Brand Celery SaltBee Brand Onion SaltBee Brand Curry PowderBee Brand Rubbed SageBee Brand ThymeBee Brand MarjoramBee Brand Tapioca, GranulatedBee Brand PaprikaBee Brand Tapioca, PearlGreen Seal Salad DressingGreen Seal Table RelishBee Brand GelatineMcCormick’s Mayonnaise Dressing

Bee Brand Powdered Cinnamon

Bee Brand Saigon Cinnamon

Bee Brand Ground Nutmegs

Bee Brand Ground Ginger

Bee Brand Ground Allspice

Bee Brand Pickling Spice

Bee Brand Whole Cloves

Bee Brand Ground Cloves

Bee Brand Ground Mace

Bee Brand Turmeric

Bee Brand Whole White Pepper

Bee Brand Ground White Pepper

Bee Brand Ground Black Pepper

Bee Brand Ground Red Pepper

Bee Brand Ground Mustard

Bee Brand Celery Seed

Bee Brand Celery Salt

Bee Brand Onion Salt

Bee Brand Curry Powder

Bee Brand Rubbed Sage

Bee Brand Thyme

Bee Brand Marjoram

Bee Brand Tapioca, Granulated

Bee Brand Paprika

Bee Brand Tapioca, Pearl

Green Seal Salad Dressing

Green Seal Table Relish

Bee Brand Gelatine

McCormick’s Mayonnaise Dressing

Bee Brand AlmondBee Brand BananaBee Brand CinnamonBee Brand ClovesBee Brand Jamaica GingerBee Brand LemonBee Brand NutmegBee Brand OrangeBee Brand PeppermintBee Brand PeachBee Brand PineappleBee Brand RaspberryBee Brand StrawberryBee Brand RoseBee Brand VanillaBee Brand Wintergreen

Bee Brand Almond

Bee Brand Banana

Bee Brand Cinnamon

Bee Brand Cloves

Bee Brand Jamaica Ginger

Bee Brand Lemon

Bee Brand Nutmeg

Bee Brand Orange

Bee Brand Peppermint

Bee Brand Peach

Bee Brand Pineapple

Bee Brand Raspberry

Bee Brand Strawberry

Bee Brand Rose

Bee Brand Vanilla

Bee Brand Wintergreen

Bee Brand GreenBee Brand BlueBee Brand YellowBee Brand Strawberry RedBee Brand PinkBee Brand VioletBee Brand Brown

Bee Brand Green

Bee Brand Blue

Bee Brand Yellow

Bee Brand Strawberry Red

Bee Brand Pink

Bee Brand Violet

Bee Brand Brown

All the leading varieties are packed under this brand.

This is the Gelatine which Dr. Vulté selected from among twenty samples submitted as being the very finest possible to procure.

The Dietetic Department of the Johns Hopkins Hospital, Baltimore, uses Bee Brand exclusively.

McCormick’s Bee Brand Gelatine


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