“The first book to describe this latest development of auction bridge.”
“In addition to a clear setting-forth of this new development in auction and its laws, Mr Foster has included in ‘Pirate bridge’ many chapters of great use to all auction players, his skill at play and his ability to teach being equally well-established in the card-loving world.”
“Written with all the skill and thoroughness and lucidity of style which we should expect from one of the ‘old masters.’ ... Mr Foster, in his chapters on tactics, proves, we think, that the game contains some interesting new opportunities for cleverness alike in the declarations, the acceptances, and the play of the hand; but at the same time we also think that, in proportion to their offering themselves to the clever player only, they spoil the game, and make it distinctly inferior to auction for nine people out of ten.”
FOSTER, ROBERT FREDERICK, ed. Hoyle up-to-date; the official rules of card games.*$1 (1c) Sully & Kleinteich 795 A17-393
This work was first copyrighted in 1897 and it has run thru many editions. The whist rules are by Walter H. Barney; the poker rules by David A. Curtis.
“Formerly published in paper binding at 25c, by the United States playing card company. While the paper is poor and the type small, it is useful as containing the official rules of all card games, revised to date.”
“While the new edition in the main is singularly complete, one fails to note in the discussion of stud poker the generally accepted rule that four-flush beats a pair, although otherwise the poker section presents an admirable survey of the American game.”
FOSTER, WILLIAM TRUFANT.Argumentation and debating. rev ed*$1.40 Houghton 808.5 17-23795
A revised edition whose changes have been based upon suggestions from more than a hundred college teachers who have used the book as a textbook. “The aim of the revised edition is to present the essentials of argumentation and debating as simply as possible, following the order in which the difficulties arise in actual practice. The order is psychological rather than logical. The point of view is that of the student rather than that of the instructor.” (Preface)
“Fresh and timely illustrations bring the book down to date. Moreover, the Houghton Mifflin Co. has produced a book well-nigh mechanically perfect in form and appearance.” E. F. Guyer and R. L. Lyman
FOSTER, WILLIAM TRUFANT.Should students study?*50c (3c) Harper 378 17-9712
The president of Reed college questions the time-old assertion that it is the “college life” that counts. Is there any relation between a high grade of scholarship in college and success in after-life? He brings forward some interesting statistics that bear on the question. Contents: College life; Differences—east and west; College life and college studies; Promise and performance; Success in studies and in life; Genius as a substitute for study; Thinking by proxy; Should specialists specialize? Ultimately practical studies.
“It would be interesting to hear what so skilful a pleader as Mr Foster might say on the subject of adapting colleges more closely than now to the manifold needs of the time. But it would be unfair to imply that this book is not a stimulating one. It carries its points with force, and it is written in a style that is pungent and at times brilliant.”
“A telling little review, excellent to put in the hands of careless freshmen and indifferent parents.”
FOWLER, HENRY THATCHER.Origin and growth of the Hebrew religion. (Handbooks of ethics and religion)*$1 Univ. of Chicago press 296 16-25219
“A book written for the general student. The author says: ‘The present volume is designed to offer a guide for study rather than simply a new essay or treatise upon the history of Israel’s religion.’ The principal source book for this field of investigation is the Old Testament. He gives a very brief chronological outline of Hebrew history; and a similar outline of the Hebrew literature from the beginnings ‘before 1040 B. C.’ to the Mishnah, about 200 A. D. Preceding the text of each chapter are given the references to the biblical materials, and at the close of each chapter are given the names of books for supplementary reading.”—Boston Transcript
“The main themes of the book are allowed to stand out clearly so that they can be grasped without difficulty, and the summary at the close gathers up the results of the previous studies succinctly and forcibly. A definite impression is thus left upon the reader’s mind, and this is most desirable. This impression will enable him to proceed farther into biblical studies with a correct sense of direction.” Kemper Fullerton
“The present writer belongs to the progressive group, and has a vital sympathy for religious ideals and struggles of the true prophets of the Hebrews. ... For a clear and concise exposition and guide for the general student of Israel’s religion this is one of the best works published.”
“One of the best hand books on the subject for college classes or other groups of advanced Bible students. It is especially to be commended for its readableness and clear presentation of the various stages thru which the Old Testament religion advanced to its final expression in Judaism.”
“His discrimination between the higher and lower sides of Old Testament ideas enables him to express distinctly his sympathy with the better thought of the prophets and psalmists, andso to guide the student into an intelligent view of the development of the Israelitish conscience.”
“While Prof. Fowler applies the results of higher criticism and research he does it so wisely and unobtrusively that the story is enriched, instead of erased.”
FOWLER, NATHANIEL CLARK, jr.Grasping opportunity.*75c (2c) Sully & Kleinteich 174 17-10888
“Mr Fowler has had considerable experience in training young people for positions in the business world, and in the course of his experience has analyzed the major reasons for success or failure. These he gives in his book, which is largely written in conversational form.”—Springf’d Republican
“Of value to inexperienced young people.”
“Admirable, straight-from-the-shoulder advice to young people who are, or are about to be associated with the business world.”
FOWLER, WILLIAM WARDE.Essays in brief for war-time.*90c Longmans 824 (Eng ed 17-13920)
“Papers, ‘nearly all written during the early stress of the battle at Verdun,’ dealing with topics as diverse as ‘Birds at the front in France,’ ‘An old-fashioned recreation,’ ‘Civis Germanus sum,’ and ‘Two ideal school-masters.’”—Ath
“They are just what one wants for an odd half-hour. The first essay recalls old Fuller’s ‘Good thoughts in bad times,’ which he wrote to soothe his troubled spirit during the civil war; it ought to be reprinted now.”
“The essayist, with his mellow wisdom and kindly humor, is a master of his art.”
FOX, EDWARD LYELL.New Gethsemane. il*60c (9c) McBride 17-25121
This is the story of Anhalt, the cobbler of Oberammergau and the Christus of the Passion play, who, believing it wrong to kill, refused to answer the call to the colors, and was shot. The episode is pure fiction. The story was first published in 1916 in the Woman’s World.
“An excellent little story for Christians who happen to be pacifists. It is fiction, of course, but exceedingly well used to point a moral and adorn a tale.” Joshua Wanhope
“It is regrettable that the author should deal so largely with Anhalt’s conduct, with the obvious action rather than with the complexities of Anhalt’s dreadful struggle with himself. It is a simple tale, told with the simplicity due rather to omission than to careful pruning.”
FOX, EDWARD LYELL.Wilhelm Hohenzollern & co. il*$1.50 (2½c) McBride 940.91 17-15168
Mr Fox is an American newspaper correspondent and author of “Behind the scenes in warring Germany.” He has made three trips to Germany during the war and seems to have been afforded opportunity for gathering a good deal of information. He gives a gossipy account of the Kaiser, the Crown prince, and the men who surround them, followed by a chapter entitled “Inside the iron ring,” which deals with the supply of food and of materials needed in war industries, and a final chapter entitled “Why we are fighting Germany.” The chapter on “The Kaiser and the Big Three,” (Bethmann-Hollweg, Hindenburg, and Ludendorff) is of special interest at present.
“His book gains value more from the fact that his opportunity was unique than that his writing is good. It is not good; it is sensational, imaginative (to speak mildly), but amazingly interesting. ... In spite of his flights of fancy, his judgment of people is fairly correct. Much of what he says is a repetition of previous surmises and rumors and commonplace observations, but his outlook is in the main fresh and original.”
“Character sketches, somewhat in Sunday supplement style. The author’s estimate of the Kaiser will seem to many to err on the side of leniency.”
“All the way he is, or tries to be, the cool, calm, impartial investigator. And he is rewarded for this admirable attitude by having produced an admirable book.” J. W.
FOX, JOHN (WILLIAM).In Happy Valley.il*$1.35 (5c) Scribner 17-25585
Ten short stories of the Kentucky mountaineers, six of which appeared in Scribner’s Magazine in 1917. Contents: The courtship of Allaphair; The compact of Christopher; The Lord’s own level; The Marquise of Queensberry; His last Christmas gift; The angel from Viper; The pope of the Big Sandy; The goddess of Happy Valley; The battle-prayer of Parson Small; The Christmas tree on Pigeon.
“These are good stories and affecting stories, with the advantage of a quaint setting and atmosphere; they are, I suppose, less true to ‘life’ than to that wistful dream of life which is called sentiment.” H. W. Boynton
“In these stories we have Mr Fox at his best.” D. L. M.
“The best story in the collection is ‘His last Christmas gift,’ a grim little masterpiece softened by a touch that almost brings tears. The other tales lack somewhat in compactness and unity, but there is enough interesting material, warmly and humanly presented, to make them all very good reading.”
“The inspiration that he seemed to draw from those earlier days at the Gap, when the mountains were really what one imagines the mountains to be, is somewhat dimmed. But the point is that he sees below the surface into the real lives of his people, and that he enriches mere incident with the warmth that comes from an appreciation of the values from which it springs.”
“Mr Fox knows how to capture the sometimes primitive instinct and passions of the hard-working, impoverished lives of the people of Happy Valley. Mr Fox has made these people lovable in this happy addition to his work.”
“It is his first book for some years and, altho collected from the magazines, a re-reading is merely like greeting old friends, not like being bored by tiresome acquaintances. You get much the same pleasure out of re-reading the story of the fight between Ham Cage and King Camp, refereed by the little school teacher according to what she could remember of the Marquis of Queensberry rules, that you do from re-reading a favorite bit of Thackeray.” E. P. Wyckoff
“But whatever its tone, each story graphically pictures some phase of life, habit or scene in this well-nigh alien colony in the backwater of American life.”
FRANCE, ANATOLE, pseud. (JACQUES ANATOLE THIBAULT).Human tragedy; a tr. by Alfred Allinson. il*$3 (11½c) Lane 17-29339
A holiday edition of the translation of a story contained in the series “Le puits de Sainte-Claire.” The translation was previously published in Chapman’s English edition of the Works of Anatole France, 1909. It is the story of Fra Giovanni, who, inspired by the example of St Francis, took the vows of poverty and lived “humble and despised, his soul a garden of flowers fenced about with walls.” As did Adam of old he eats of the fruit of the knowledge of good and evil offered to him by the adversary. The evil spirit subtly appears in many guises, drawing his net tight about his victim until Giovanni cries out: “Thru you it is I suffer, and I love you. I love you because you are my misery and my pride, my joy and my sorrow, the splendour and the cruelty of things created, because you are desire and speculation, and because you have made me like unto yourself.” The story becomes a parable of the universal human tragedy of thought.
“The illustrations are extremely original and well suited to M. France’s deeply satirical imitation of a saint’s chronicle. It is a delectable book.”
“Will probably be welcomed chiefly for the excellent English into which it has been rendered and for the interesting full-color illustrations by the Russian artist Michel Sevier, whose style suggests Bakst and the Moscow art theatre.”
“Besides the involved picturesque, and highly poetic thought and expression of Mr France, we have the unusual colored illustrations of Sevier, which are also mystical. They add much to the book’s attractiveness.”
“This well-translated fanciful tale, superbly illustrated, shows Anatole France in a characteristic mood.”
“The volume may appeal to people of artistic temperament; both text and paintings are bizarre.”
FRANCK, HARRY ALVERSON.Vagabonding down the Andes. il*$4 (1½c) Century 918 17-25452
The author of “A vagabond journey around the world,” etc., spent four years traveling in Mexico, Central and South America. A considerable portion of this journey was made on foot. The present book deals with the author’s tramp down the ridge of the Andes to Buenos Aires. He tells us that his purpose “was primarily to study the ways of the common people,” that too many of the books on Latin America have whitewashed everything and that he is interested “only in giving as faithful a picture as possible.” He warns us that he has “taken for granted in the reader a certain basic knowledge of South America,” and also that “this is no tale of adventures.” The numerous illustrations are from photographs by the author and there is a map showing the route.
“Not so gay as his former books, but contains an immense amount of useful information.”
“Although the author refers to his journey as vagabonding and to himself as a vagabond, his book reveals him as a keen-eyed, observant traveller with a fund of dry Yankee humour and common sense. The volume therefore is not only a rare record of endurance and adventure in out-of-the-way places, but in addition is a valuable contribution to our knowledge of the Andes and the Andeans.” A. M. Chase
“Not a tale of adventure but unwhitewashed pictures of the fantastic everyday life of Latin Americans.”
“Franck’s books justify the day-to-day diary form; he is a master of detail, of local vignettes, of discriminate minutiæ. The photographs taken by this literary vagabond are excellent and appropriate to the text. The omission of an index is quite inexcusable, and reduces the value of the book to that derived from a mere casual reading.”
“The book makes a fine antidote to the top-hat, frock-coat style of grandiloquence about South America, favored by chambers of commerce and explorers who keep within a five minutes’ radius of the best hotels in Buenos Aires, Valparaiso and Rio de Janeiro.”
“There are two particulars in which the volume might easily be improved; one is the addition of an index, the other is the omission of the illustrations, or most of them. They add little except bulk. Those who delight in real adventure will find it here in plenty. Those who want social information of a kind studiously omitted from most volumes will find much of it scattered through more than 600 pages.” F. M.
“Mr Franck has written a book of immense value. The reader soon comes to trust his report of conditions, so far as he saw them. ... His reports of chance conversations alone are worth reading the book for.”
“A brilliant, colorful, enthralling story of adventure this volume is beyond doubt the most entertaining work on South America that has yet appeared in the English language—or in any other, for that matter.”
“He tells, as charitably as possible, how he found the Latin American, and if in the telling many praiseworthy things are overshadowed by the less laudable, his impressions at least have the virtue of frankness.”
“The present reviewer would not have missed this book for a whole week’s salary and he’s going to turn right around and read it again.” Robert Lynd
“A most entertaining book, full of color, adventure and incident.” P. B.
“He has made a book full of interest, one filled with vivid pictures of life and scenery for which we are indebted to both his pen and his camera. Text and picture supplement each other admirably.”
FRANK, WALDO DAVID.Unwelcome man.*$1.50 (1½c) Little 17-2340
He was an unwelcome child. Born the fifth son in a family of eight, he was wanted by nobody. His father openly disliked him. His brothers and sisters never made a place for him. His mother, tho she loved him with a fierce maternal tenderness that tried to atone for her lack of joy at his birth, never understood him. He was a sensitive child, always conscious of his anomalous position in the family life. The story is a study of his childhood and youth. In college as in his home, he is out of place. He leaves before the end of his senior year to go into business, where he loses himself in the stream of mediocrity.
“The style of ‘The unwelcome man’, like its philosophy, is a thing to be consciously accepted or surmounted if one is to read the book at all. It is pretentious, formal, often inflated, sometimes turgid. ... The book with all its realism of scene and episode is less a story than a parable; and it is a parable based upon despair.” H. W. Boynton
“The story naturally is not a happy one. Indeed, its situation of selfish introspection comes perilously near being wearisome if not actually depressing at times. But technically, as an analysis of character, it is distinctly admirable.” F. B.
“The vitality of Mr Frank’s conception is shown by the fact that it provides a concrete touchstone for most of the problems of our contemporary civilization. ... Is it a successful work of art? Rather an extremely interesting than a successful one.” Van Wyck Brooks
“Philosophizing pessimism.”
“The book contains a good many ideas, is somewhat out of the ordinary, and has evidently been written for its own sake.”
“An unusually able first novel by an author whom America should note carefully. American to the core, it challenges comparison with the work of such men as Theodore Dreiser and Ernest Poole. In fact, from its relentless realism, one easily guesses that Mr Frank is a close student of Dreiser—tho he has not copied that writer’s sexual obsession.” Robert Lynd
FRANKLIN, WILLIAM SUDDARDS, and MACNUTT, BARRY.General physics; an elementary treatise on natural philosophy. il*$2.75 McGraw 530 17-7555
“The subtitle of this book is the key to the contents. It is intentionally a somewhat dilute philosophical discussion of those natural phenomena whose study we commonly include under ‘physics.’ ... The book runs the whole gamut of classical physics, covering mechanics, dynamics, hydraulics, heat, electricity, magnetism, light and sound. There is nothing particularly strange encountered, except in the discussion on thermodynamics, where great attention is paid to entropy.” (Engin N) “Little space is given to the atomic theory. There are excellent bibliographies and an explanatory chapter on mathematics.” (Ind)
“The authors endeavor to show that entropy is a measurable property of a substance and that the different values of such measured property, before and after a thermodynamic degeneration, measure the sweeping process. The authors’ approach is very acceptable indeed to people who have a considerable knowledge of physics and an inherent and sustained interest in the science, but it will be an extremely difficult, if not an impossible, task to try to make young students absorb this line of reasoning.”
“An unusually good elementary textbook for colleges and technical schools. The authors have the power of clear, concise statement.”
FRANKS, THETTA (QUAY) (MRS ROBERT A. FRANKS).Household organization for war service.*$1 (8c) Putnam 640 17-14701
The author has written books on “Efficiency in the household,” “The reward of thrift,” etc. This small book offers a general discussion of the need for better household organization rather than specific suggestions or plans. A list of helpful books for the household is given at the close.
“An excellent and timely little book.”
“American housewives are so used to advice introduced by genial assurances of their ignorance, stupidity and selfishness that the laying of most national defects on their kitchen door stones will not in the least affect their appreciation of these very practical and suggestive pages.”
“Many of these suggestions are as sensible and helpful in peace times as in war.”
FRANKS, THETTA (QUAY) (MRS ROBERT A. FRANKS).Margin of happiness; the reward of thrift. il*$1.50 (3½c) Putnam 640 17-18488
“This book is the outcome of a series of informal talks which Mrs Franks gave before a large class of women in the Oranges, N. J., organized to study business methods of administering a household, intelligent and economic buying of food, its proper cooking, and the value to health of a balanced ration. [It aims] to set forth woman’s work in the household as a profession which ought to be prepared for as zealously as a man prepares for the profession which is to be his lifework and its duties discharged with as much satisfaction in the ability to do so efficiently and successfully. ... An appendix contains an account of the plan on which the classes mentioned above were carried on, an alphabetical ‘grocery list’ which gives concise information and advice as to each article, and a list of ‘helpful books.’”—N Y Times
“It is, in effect, a complete manual or guidebook for students on household subjects and written in a style adapted to students of all ages. To be the ideal housewife here described will make necessary cooperation on the part of husbands, for it involves a separate bank-account and a real business partnership.”
“Mrs Franks writes with eloquence and with that knowledge of her theme that comes from much study, much thought, and much experience.”
“Of great use to all housekeepers and to every one who believes in thrift and in conserving the food supply of the nation.”
“Similar in purpose to Frederick’s ‘The new housekeeping,’ but less definite in its information and covering a little different field.”
FREEMAN, JOHN.Moderns; essays in literary criticism.*$1.75 Crowell 820.4 (Eng ed 17-26878)
Contents: George Bernard Shaw; H. G. Wells; Thomas Hardy; Maurice Maeterlinck; Henry James; Joseph Conrad; Coventry Patmore and Francis Thompson; Robert Bridges.
“Discerning and readable, the usefulness of the compact discussions of the authors’ works is somewhat lessened because there is no index.”
“The author’s survey is acute and well-balanced, showing a sound general knowledge of his material and a well-defined individual standard of taste. His own style inclines to the parenthetical, enlivened with many well-turned phrases.”
“In matters of form and style he is less acute than elsewhere—he speaks, for example, with undue contempt of Mr Shaw’s prose as prose and with extravagant admiration of Mr Hardy’s verse as verse; and he finds poetical felicities in Patmore and Robert Bridges which few will share with him. He is strong in his applications of common-sense and the emotions attendantupon it to the paradox, the bombast, and the sentimental flummery of our fashionable contemporaries. ... Mr Freeman is at his best and happiest in his recognitions of spiritual values.”
FREEMAN, MRS MARY ELEANOR (WILKINS), and KINGSLEY, MRS FLORENCE (MORSE).Alabaster box.il*$1.50 Appleton 17-9348
“The people of Brookville, a characteristic little New England village, did not recognize how beautiful was the alabaster box when one came bearing it among them and wished to pour all its contents at their feet. ... Miss Lydia Orr is an appealing heroine whose unusual character is realized in a strong and vital but delicate portraiture. All the years of her girlhood she has fed her inner self upon the dream of going back to Brookville with plenty of money wherewith to repay to the villagers in one way or another the money they had once lost through her father. And at last it becomes possible. But she finds his memory so hated and all the villagers still dwelling so angrily upon the wrong he had done them that she has difficulty in carrying out her scheme.”—N Y Times
“It is a pity that Mrs Freeman should lend her name and her left hand to work so shallow and perfunctory as this.” H. W. Boynton
“Miss Wilkins needs to reëstablish her reputation after this. ‘An alabaster box’ will satisfy only those who do not know her past work. Except for those bits in it that signify a familiar skill that lingers in the memory, it is unworthy of the name it bears on its title-page. Certainly Miss Wilkins should henceforth get along without a collaborator.” E. F. E.
“Two love stories add to the real interest we feel in very real fictional personalities. A healthy American story.”
“Mrs Freeman’s delicate touch in the limning of character is often in evidence, especially in the portrayal of the heroine, but the general effect of the story is more suggestive of Mrs Kingsley’s work than of Mrs Freeman’s.”
Reviewed by Frank O’Neil
“The story is highly interesting, and the several characters are delightfully portrayed.”
“The moral is made palatable by the cleverly drawn village life and characters, and two stories of young love.”
FREESE, JOHN HENRY, comp. New pocket dictionary of the English and Russian languages; English-Russian.*$2 Dutton 491.7
“The dictionary is preceded by an introduction explaining the use of the prepositional prefixes and giving valuable lists of the nominal and adjectival suffixes; also by notes on the phonetic laws, the aspects and pronunciation, with a large-type picture of the alphabet.”—The Times [London] Lit Sup
“When a book represents a distinct advance over any previous work of similar character, it is not altogether pleasant to point out its weaker sides. This is emphatically true of ‘A new pocket dictionary of the English and Russian languages.’”
“Cheap, well-printed, and compendious.”
“Admirable in every respect. The dictionary is very full, and no important words seem to have been omitted; moreover, all parts of verbs which are at all different from the infinitive and all parts of nouns which are different from the nominative singular are given, an innovation for which novices will be extremely grateful.”
FRENCH, ALLEN.At Plattsburg.*$1.35 (2c) Scribner 17-13200
The daily life of a Plattsburg recruit is described in a series of letters. The preface states that the letters are based on personal experience and that the author’s purpose in writing them was to give a “general picture of the fun and work at a training camp.” But while based on fact the narrative is thrown into fiction form, with a bit of love interest added for good measure.
“Written with patriotic fervor and with a slight story and a vein of romance.”
“The writer’s style is lively and entertaining.”
“It is a play-time Plattsburg which Mr French has described so agreeably,—a Plattsburg already past,—a stepping-stone toward the universal American army, which in turn will do away with all such effervescences. That old Plattsburg was unique, and a unique success.”
“It is what the ‘rookie’ does at Plattsburg, and perhaps even more, it is what Plattsburg does in the life and thought of the rookie, that gives the book not only its value but its charm. ... But perhaps its chief value lies in the specific following of the Plattsburg program from the camp’s assembly to its break up at the end of the famous hike. ... A book which many Americans will want to read just now.”
“Mr French puts into Private Godwin’s letters enough of the philosophy of preparedness as it unfolds to Plattsburg students to make the book as valuable from such an angle as it is interesting as a story.”
FRENCH, ALLEN.Golden Eagle. il*$1.25 (3c) Century 17-24399
A book that will be popular with boys and girls who understand sail boats. The “Golden Eagle” is a trophy that goes to the winner of a boat race. Three young people, Howard Winslow, his sister Ruth, and Fred Barnes are tied for first place and a third race, which is to decide the matter, is pending when the trophy disappears. The search for it and its recovery, a rescue from a wrecked boat, and the great race itself are the main incidents of the story.
“It has a good ethical tone. The illustrations are appropriate.”
“Allen French has proved himself ere this a popular writer of breezy stories for young folks, and ‘The Golden Eagle’ will increase his popularity.”
FRENCH, ALLEN.Hiding-places.*$1.35 (1½c) Scribner 17-8201
Great wealth of treasure lay hidden somewhere on the two farms. An old buccaneer ancestor, seventy years earlier, had taken this method of leaving his wealth to his descendants. In the form of precious gems, he had concealed it in various hiding places. His will gave faint clues and stated clearly that finders were to be keepers. In order that the finders should always be members of the family, it became imperative that trespassing should be forbidden, that hired labor should be dispensed with and that guests should be chosen with care. At the time of this story the farms are in the possession of two cousins. Not for forty years has there been any discovery of treasure. Then Binney Hartwell, son of one of the cousins, findsone of the hidden boxes. Unhappiness, ill-luck and family dissension follow, but the disclosure of the final hiding place restores harmony.
“A kind of romance which would be contemptible if it were done cheaply; but it is done very well indeed, with, for good measure, some touches of genuine characterisation—a thing which cannot fairly be demanded of the pure romancer.” H. W. Boynton
“To say that the tale is exciting is to pay slight tribute to a novel containing so clever a plot and such excellent characterizations as those of the hero, his mother, and his cousin. Mr French has set out to write a story, but in accomplishing his end he has shown respect for his public and himself.”
“A good story, well contrived and well told, and it shows that its author, whose first novel it is, has the story-teller’s instinct.”
“A tale worth reading.”
FRENCH, GEORGE.How to advertise; a guide to designing, laying out, and composing advertisements; pub. for the Associated advertising clubs of the world. il*$2 (4c) Doubleday 659 17-6656
“The object of this book is to suggest how advertising may be made more effective by making it more attractive—giving it more ‘attention value.’” (Preface) Contents: What the advertisement must do; The personal equation; The human interest appeal; Advertising display; The appeal of the display; “What has art got to do with advertising?” What is art? The all-type advertisement; Type; The illustrated advertisement; Illustrations; The decorative advertisement; Decorations; Optics and the advertisement; The form of the advertisement; Getting the copy ready; Assembling the units; In conclusion. The book is well illustrated, with twenty-six halftone plates and numerous line drawings.
“Its general spirit is to develop the critical factor of the advertiser himself. The book will have a worthy place in every business man’s library.” H. W. H.
“What he says of advertising as a business force is both authoritative and helpful. The citation of concrete examples, good and bad, increases the book’s value.”
“The author is editor of the Advertising News.”
“The book is meant for a particular class of readers rather than the public, but in its own field it is bound to rank high.”
FREUND, ERNST.Standards of American legislation; an estimate of restrictive and constructive factors.*$1.50 Univ. of Chicago press 342.7 17-10698
“On its concrete side, the present work may be said to be a continuation of the standard treatise, ‘Police power,’ by the same author. It is an expansion of a series of lectures delivered at Johns Hopkins university. ... The object sought ‘is to suggest the possibility of supplementing the established doctrine of constitutional law which enforces legislative norms through ex post facto review and negation, by a system of positive principles that should guide and control the making of statutes, and give a more definite meaning and content to the concept of due process of law.’” (Int J Ethics) The table of contents is followed by a summary of the contents. The introduction cites a number of cases that illustrate the changed attitude of the courts toward social legislation, and touches on the movement for judicial recall. The chapters then take up: Historic changes of policy and the modern concept of social legislation; The common law and public policy; The tasks and hazards of legislation; Constitutional provisions; Judicial doctrines; The meaning of principle in legislation; Constructive factors. The author is professor of jurisprudence and public law in the University of Chicago.
Reviewed by A. B. Hall
“Professor Freund’s purpose is to estimate the factors by the aid of which a system of constructive principles of legislation may be built up. This purpose distinguishes his book at once from such an excellent treatise as Jethro Brown’s ‘The underlying principles of modern legislation,’ which deals, not with principles of legislation as Professor Freund defines the term, but with policy, and from Chester Lloyd Jones’s valuable ‘Statute law making in the United States,’ which deals exclusively with legislative practice.” A. N. Holcombe
“A book which, in a lucid and uninvolved manner traces the development of the policies of modern legislation in the exercise of what must be recognized as ‘a political and not strictly judicial function.’”
“The field occupied by Professor Freund is a new one in nearly all its avenues of approach; and it is extremely fortunate that a writer of his wide professorial experience, and interest, in the subject, has undertaken to publish the results of his research and reflection. ... From the adverse side, we believe the title does not accurately represent the matters treated, and yet we would have great difficulty in suggesting another. The index is not altogether satisfactory. ... This defect is in part relieved by a chapter summary.” Albert Kocourek