ADVERTISING SWINDLES.
ByTHE HOME PHILOSOPHER.
Now, girls, I want you to take the Home Philosopher very much into your confidence, though I am going to begin by warning you to be very careful whom you trust. I have lived a good many years longer than any of you, and I have suffered in many ways that I am anxious to show you how to avoid, by not acting rashly on the spur of the moment, as, alas! I have so often done.
Many of you would, no doubt, be glad to earn a little additional pocket money, even if you are in no way obliged to get your own living. In our day, nobody seems to be ashamed to make a little money; on the contrary, they show a great deal of honest pride if they are fortunate enough to be able to do so; and in my experience—and depend upon it, girls, it will be yours too, no money is so sweet in the spending as that which is earned.
But few things that are very good, or very pleasant, are to be procured without trouble. Competition is so keen now, that it is no easy matter to make a few pounds, or even a few shillings, without some special talent, or, better still, some special training. Moreover, caution is necessary, or the unwary and inexperienced fall an easy prey to the rogues, ever on the alert to make their want his or her opportunity; for, worse luck, there are female as well as male rogues. One of their most successful modes of proceeding is the insertion of specious advertisements in newspapers.
When one’s eyes are open it is easy to wonder how other folks can be so readily taken in—this, by-the-bye, generally after we ourselves have suffered.
Years ago the writer of the following advertisement made quite a large sum, and I daresayyou and I think his victims must have been very gullible.
READING THE ADVERTISEMENTS.
READING THE ADVERTISEMENTS.
READING THE ADVERTISEMENTS.
“Music.—An extra opportunity for being instructed in music, either in town or country. The advertiser has found out a method by which he teaches to play on either the piano, violin, or guitar, in the completest manner, by only the practice of one single lesson, which he does on the most reasonable terms.”
Imagine anyone thinking they could learn the use of an instrument in a lesson! Yet it is not one whit more absurd than the many employments offered and advertised, “without any previous knowledge being necessary,” even if it be merely colouring photographs. I have seen such an announcement with regard to painting on china, a palpable absurdity, for the very nature of the work demands a certain facility in manipulating colours and mediums, even if no skill in drawing be needed, and without this it must be very rudimentary painting indeed.
As a rule, the more tempting such advertisements are, the more likely they are to be catchpennies, though, of course, among the many there are a few that arebonâ fide. I was myself a victim to a well-known fraud, which is a good example of many others. Lucrative employment in the form of lace, church work, etc., was offered to ladies in their own houses. Like hundreds of others, I applied by letter to M. D., Fern House, West Croydon, and in reply received a printed letter, in which constant employment was offered, all work to be paid for on delivery, if properly executed, and materials would be sent on receipt of one guinea. I rashly sent a guinea I could ill afford, and duly received materials and instructions for making lace for washing dresses. The lace I returned when the work was done, and was sent an acknowledgment for the same, but no money. While I was meditating what steps to take to regain my guinea, M. D., who proved to be a Mrs. Margaret Dellair, was brought up at the Surrey Sessions, “for obtaining divers sums of money and certain valuable securities by means of false pretences, with intent to cheat and defraud.” She had received over 200 post office orders for a guinea, but none of the many ladies who appeared against her had had payment of any sort. She was sentenced to five years’ penal servitude, her husband at the time undergoing a like sentence for the same class of offence. It was proved that the woman had no connection with any leading firms from whom she told her dupes she had constant orders; and I tell you this because I would advise you, whenever it is possible, to go to the fountain-head yourself. There are many good firms who will give orders for articles which girls could do at their own homes, if—but theifis all important—the work is done in the best possible manner, and the whole transaction carried out on business principles and with business exactness. Punctuality is a most necessary part of the agreement. Work must be done to time if you wish to have the orders renewed.
It is a pretty safe rule that whenever a demand is made for money over and above the value of goods sent, there is a necessity for being on the alert. A rascal used to take in a number of poor women by advertising for ladies to copy sermons at twopence per hundred words. Applicants were, as a preliminary, required to deposit half-a-crown, which was said to be returned if no work was sent, but before that could be done another seven and sixpence was demanded “to avoid any possibility of unscrupulous persons obtaining valuable sermons on pretence of copying.” Neither the half-crown nor seven and sixpence were ever returned, and in time the advertiser paid for his ingenuity by twelve months’ imprisonment with hard labour.
There is no doubt many women have answered the advertisements which offer to teach a system of dressmaking, or give employment in painting lace, or painting Christmas cards, or turning the use of a knitting-machine to account, and have profited thereby; but you may be quite sure that if these lead to any good results the proceedings did not begin by the applicants being mulcted of shillings, half-crowns, half-sovereigns, or larger sums. Girls, if you want to earn money, draw your purse-strings tight.
I have made many inquiries respecting societies and associations professing to be established with the benevolent object of assisting ladies to dispose of their handiwork, either artistic or needlework, and I have come to the conclusion that, however well such advertisements may read, they are to be accepted with caution. I should advise none of you to send any article or to put down any annual subscription to any such societies unless they have a working committee of people whose names carry weight and issue a properly-audited balance-sheet annually. Many of these sort of things are stated, perhaps without any intention of fraud, but without the power of commanding a sale or sufficient means in the background to find the rent and other expenses, or perhaps lacking the necessary business aptitude on the part of the promoters. They go on for a while, and then too often suddenly collapse. The goods, if returned at all, are mostly much the worse for wear, and, as a matter of course, the entrance fee is sacrificed.
But perhaps some of you girls have literary talents, and desire to publish tales or essays, poems, or whatever else you are able to produce. If so, send them to well-established periodicals or country newspapers. Do not be discouraged by failure. Many a good article rejected over and over again has appeared in print and laid the foundation for a literary career. Let your copy be clear, carefully written on one side of the paper only, and the matter something about which you have some specific knowledge. Few well-established publications need to advertise for contributors, and it certainly is not necessary for you, a tyro in the art, to subscribe towards the publishing of a magazine in which your productions are to appear. Few such publications would have the faintest chance of success under such auspices.
It might, under exceptional circumstances, when needlework is ordered, be necessary to deposit a few shillings as a guarantee that the materials sent to you will be duly returned or paid for; but if your writings require a deposit of any kind to get them read or published, the waste-paper basket is the best place for them, however highly you may yourself value them. Literature, after all, is a very open market, and fresh blood is always needed, though it may be a difficult matter to get your first step on the ladder. “Try, and if you don’t succeed, try, try, try again,” is the very best advice, but don’t subscribe to any association which offers even the most tempting terms to publish in any magazine issued by the joint subscriptions of amateur authors. Nor do not be tempted by offers of introductions to publishers for a consideration. Attack the publishers yourself, without any intermediary. No paid one will help you. I was asked to subscribe to something of the kind not long ago, and among the advantages the subscription was to give me was the power to try for the acrostic and other prizes offered by a well-known weekly paper, which was open to everybody.
If as much ingenuity were employed in securing honest work as we find in these bogus advertisements, the perpetrators, I think, would be much better off. The addresses change so frequently, applicants are so deluged with printed testimonials, that they are the more easily gulled. Sometimes the advertisers are obliged at last to send something in return for the money. One Everett May, for example, who for eighteenpence undertook to teach how to earn four guineas a week. For a time he would declare that the packet was posted, and must have been lost in transit, but after a long correspondence and constant demands for more money, if very hard pressed, something arrived, as, in one case, a last, a small boot for a child, and a few pieces of leather, from which it would be impossible to make a fellow boot, and a note concluding with, “As soon as we receive from you a specimen equal to pattern we shall be glad to afford you constant employment.” Another advertisement offered to gentlemen in a respectable circle of acquaintance the means of increasing their incomes, and on receipt of thirty stamps advised the purchase of a cwt. of potatoes for 4s., a basket, and 2s. worth of flannel, to have half the quantity of potatoes baked nightly, put them in the basket well wrapped in flannel, sell them at a 1d. each, and so earn £2 a week.
Perhaps some of you girls may be attracted by the advertisements which seek for a depôt where some everyday article may be sold, and if you are in a position in which such a sale at home is possible you may, perhaps with a good deal of trouble, make a little money in that way. Such advertisements are far morebonâ fide, I expect, than £2 and upwards offered by certain firms to persons of either sex without hindrance to present occupation. To any girls about to have recourse to these, my advice would be like that of Albert Smith to those about to marry—“Don’t.”
Just now the word competitions occupy many advertisements in the newspapers. I counted fourteen different addresses in one number. The amount offered in prizes is tempting, and those of my friends who have competed have found the promoters apparently fair dealing. But it is not easy to obtain a prize, and the shilling paid by each competitor is, I expect, the most important point to the advertiser.
One other class of advertisement I am about to touch upon, viz., the fortune-telling ones. Seeing the penalties the advertisers lay themselves open to, it is wonderful that they appear at all. If any of you send your shilling in the hope of obtaining your horoscope or any revelation as to your future life, based on the information you furnish as to your height, colour of hair, eyes, and date of birth, even supposing you receive any reply at all, you will very surely have wasted your money. None of these folks know any more of your future than The Home Philosopher, and if I could tell the future, I should know what stocks were going to rise, and what horse will win the next Derby, and thereby make more money in a week than the fortune-tellers, if they had ten lives. Depend on it, if they could they would do the same.
Ardern Holt.