ANDERSON.John Henry Anderson was born in Aberdeenshire, Scotland, July 14, 1814. He began life as an actor. After witnessing a performance in England by Signor Blitz, his mind was struck with the resources of magic as a means of entertaining the public, and adding to his own exchequer. So he abandoned the histrionic stage for conjuring, though he occasionally performed in melodrama as a side issue. He was very fine in the title rôle of “Rob Roy,” and as William, in “Black-eyed Susan.” His professional sobriquet in his early career was that of the “Calidonian Necromancer.” On one occasion he gave an exhibition{172}of his skill at Abbotsford, and the genial Sir Walter Scott said to him, “They callmethe ‘Wizard of the North,’ but this is a mistake—it is you, not I, who best deserve the title.” Mr. Anderson was not slow in adopting the suggestion of the Wizard of the Pen, and ever after called himself the Great Wizard of the North.He displayed a great collection of apparatus, which he described as “a most gorgeous and costly apparatus of solid silver, the mysterious mechanical construction of which is upon a secret principle, hitherto unknown in Europe.” He claimed to have been the inventor of the gun trick, but this was not so, as Torrini and others exhibited it on the Continent in the latter{173}part of the 18th century. All that Anderson did was to invent his own peculiar method of working the illusion. “The extraordinary mystery of the trick,” he said, “is not effected by the aid of any accomplice, or by inserting a tube in the muzzle of the gun, or by other conceivable devices (as the public frequently, and in some instances, correctly imagine), but any gentleman may really load the gun in the usual manner, inserting, himself, a marked real leaden ball! The gun being then fired off at the Wizard, he will instantly produce and exhibit the same bullet in his hand.” The marked leaden bullet, however, was exchanged for one composed of an amalgam of tinfoil and quicksilver, which was as heavy as lead, but was broken into bits and dispersed in firing. He once played a private engagement at the Winter Palace, St. Petersburg, before the Czar Nicholas and a brilliant audience of Grand Dukes and Grand Duchesses. His exhibition of second sight was an excellent one. He was asked by the Czar to describe the watch he had in his pocket. To the profound astonishment of the Emperor, Anderson announced that it was encircled with one hundred and twenty brilliants around its face, and a portrait on enamel of the Emperor Paul at the back. He also said that the watch carried by the Empress did not go, which was a fact, it being a very old one, a relic of Peter the Great. It was only worn as an ornament. The wizard never claimed supernatural powers. He undoubtedly obtained his information about the chronometers from some member of the Czar’s household, and worked upon the imagination and credulity of the spectators.Anderson had an indomitable spirit which no misfortune could daunt. He received the “bludgeonings of Fate” like a hero, and was “Captain of his soul” through a thousand and one vicissitudes of life. He built on Glasgow Green one of the largest theatres in Scotland, and it was burnt to the ground, three months after its erection. A fortune was lost in the terrible fire. In 1851 he came to America and met with unbounded success. Returning to England in 1856, he engaged Covent Garden Theatre. In March of that year this great play-house was destroyed by fire, and Anderson lost his splendid and costly{174}apparatus. On top of this disaster came the bankruptcy of the Royal British Bank, and that event completely swallowed up the remains of the wizard’s fortune. But he was undaunted. Borrowing funds from his friends, he bought new paraphernalia, and toured the world. After an absence of five years he returned to England, January 11, 1863. He had traveled 235,000 miles and “had passed through his hands the enormous sum of £157,000 sterling.” He died at Darlington, Scotland, on Tuesday, February 3, 1874. In accordance with a wish expressed during his last illness, he was buried at Aberdeen, in the same grave with his beloved mother. No inscription on the tombstone records the fact that the Wizard of the North lies beneath.What was the secret of Anderson’s success?He was not a great magician in the sense of the word—that is to say, an adept at legerdemain, an original creative genius like Houdin, Robin, and the elder Herrmann. But he was an actor who played the role of necromancer with great effect. He surrounded himself with costly and brilliant apparatus which dazzled the eyes of the groundlings. His baggage weighed tons and filled many trunks and boxes. He believed in heavy artillery, like Napoleon I. The dashing Hussar style was not his. That branch of conjuring belongs to Frikell and De Kolta. Strange to say, in spite of the revolution in the art of magic since Anderson’s day, we are coming back to the big paraphernalia of the old school. The public is tired of small tricks. A discussion of this subject will be found in the article on Frikell.I doubt whether a greater advertiser than Anderson ever lived. Bosco cannot be compared to him. Alexander Herrmann depended on his social qualities and his laughable adventures in street cars, cafés, and clubs to boom his reputation. Anderson adopted the methods of the patent-medicine manufacturers. He would have made an excellent advance agent for a new panacea. He literally plastered the streets and walls of London with his advertising devices. Some of them were highly ingenious and amusing and kept the public on thequi vivewith excitement. In this line of puffing, people are willing to overlook charlatanry. One of his posters was a caricature imitation of the famous{175}painting, “Napoleon’s Return from Elba.” It was of gigantic size. Houdin describes it and other advertising schemes as follows:“In the foreground Anderson was seen affecting the attitude of the great man; above his head fluttered an enormous banner, bearing the words ‘The Wonder of the World,’ while, behind him, and somewhat lost in the shade, the Emperor of Russia and several other monarchs stood in a respectful posture. As in the original picture, the fanatic admirers of the Wizard embraced his knees, while an immense crowd received him triumphantly. In the distance could be seen the equestrian statue of the Iron Duke, who, hat in hand, bowed before him, the Great Wizard; and, lastly, the very dome of St. Paul’s bent towards him most humbly.“At the bottom was the inscription,‘RETURN OF THE NAPOLEON OF NECROMANCY.’“Regarded seriously, this picture would be found a puff in very bad taste: but, as a caricature, it is excessively comic. Besides, it had the double result of making the London public laugh, and bringing a great number of shillings into the skillful puffer’s pockets.“When Anderson is about to leave a town where he has exhausted all his resources, and has nothing more to hope, he still contrives to make one more enormous haul.“He orders from the first jeweller in the town a silver vase, worth twenty or twenty-five pounds; he hires, for one evening only, the largest theatre or room in the town, and announces that in the Wizard’s parting performance the spectators will compete to make the best pun.“The silver vase is to be the prize of the victor.“A jury is chosen among the chief people of the town to decide with the public on the merits of each pun.“It is agreed that they will applaud if they think a pun good; they will say nothing to a passable one, but groan at a bad one.“The room is always crowded, for people come less to see the performance, which they know by heart, than to display their wit publicly. Each makes his jest, and receives a greeting more or less favorable; and, lastly, the vase is decreed to the cleverest among them.{176}“Any other than Anderson would be satisfied with the enormous receipts his performance produces; but the Great Wizard of the North has not finished yet. Before the audience leaves the house he states that a short-hand writer has been hired by him to take down all the puns, and that they will be published as a Miscellany.“As each spectator who has made a joke likes to see it in print, he purchases a copy of the book for a shilling. An idea of the number of these copies may be formed from the number of puns they contain. I have one of these books in my possession, printed in Glasgow in 1850, in which there are 1091 of these facetiæ.”Here is one of Anderson’s typical programmes, dated 1854:
John Henry Anderson was born in Aberdeenshire, Scotland, July 14, 1814. He began life as an actor. After witnessing a performance in England by Signor Blitz, his mind was struck with the resources of magic as a means of entertaining the public, and adding to his own exchequer. So he abandoned the histrionic stage for conjuring, though he occasionally performed in melodrama as a side issue. He was very fine in the title rôle of “Rob Roy,” and as William, in “Black-eyed Susan.” His professional sobriquet in his early career was that of the “Calidonian Necromancer.” On one occasion he gave an exhibition{172}of his skill at Abbotsford, and the genial Sir Walter Scott said to him, “They callmethe ‘Wizard of the North,’ but this is a mistake—it is you, not I, who best deserve the title.” Mr. Anderson was not slow in adopting the suggestion of the Wizard of the Pen, and ever after called himself the Great Wizard of the North.
He displayed a great collection of apparatus, which he described as “a most gorgeous and costly apparatus of solid silver, the mysterious mechanical construction of which is upon a secret principle, hitherto unknown in Europe.” He claimed to have been the inventor of the gun trick, but this was not so, as Torrini and others exhibited it on the Continent in the latter{173}part of the 18th century. All that Anderson did was to invent his own peculiar method of working the illusion. “The extraordinary mystery of the trick,” he said, “is not effected by the aid of any accomplice, or by inserting a tube in the muzzle of the gun, or by other conceivable devices (as the public frequently, and in some instances, correctly imagine), but any gentleman may really load the gun in the usual manner, inserting, himself, a marked real leaden ball! The gun being then fired off at the Wizard, he will instantly produce and exhibit the same bullet in his hand.” The marked leaden bullet, however, was exchanged for one composed of an amalgam of tinfoil and quicksilver, which was as heavy as lead, but was broken into bits and dispersed in firing. He once played a private engagement at the Winter Palace, St. Petersburg, before the Czar Nicholas and a brilliant audience of Grand Dukes and Grand Duchesses. His exhibition of second sight was an excellent one. He was asked by the Czar to describe the watch he had in his pocket. To the profound astonishment of the Emperor, Anderson announced that it was encircled with one hundred and twenty brilliants around its face, and a portrait on enamel of the Emperor Paul at the back. He also said that the watch carried by the Empress did not go, which was a fact, it being a very old one, a relic of Peter the Great. It was only worn as an ornament. The wizard never claimed supernatural powers. He undoubtedly obtained his information about the chronometers from some member of the Czar’s household, and worked upon the imagination and credulity of the spectators.
Anderson had an indomitable spirit which no misfortune could daunt. He received the “bludgeonings of Fate” like a hero, and was “Captain of his soul” through a thousand and one vicissitudes of life. He built on Glasgow Green one of the largest theatres in Scotland, and it was burnt to the ground, three months after its erection. A fortune was lost in the terrible fire. In 1851 he came to America and met with unbounded success. Returning to England in 1856, he engaged Covent Garden Theatre. In March of that year this great play-house was destroyed by fire, and Anderson lost his splendid and costly{174}apparatus. On top of this disaster came the bankruptcy of the Royal British Bank, and that event completely swallowed up the remains of the wizard’s fortune. But he was undaunted. Borrowing funds from his friends, he bought new paraphernalia, and toured the world. After an absence of five years he returned to England, January 11, 1863. He had traveled 235,000 miles and “had passed through his hands the enormous sum of £157,000 sterling.” He died at Darlington, Scotland, on Tuesday, February 3, 1874. In accordance with a wish expressed during his last illness, he was buried at Aberdeen, in the same grave with his beloved mother. No inscription on the tombstone records the fact that the Wizard of the North lies beneath.
What was the secret of Anderson’s success?
He was not a great magician in the sense of the word—that is to say, an adept at legerdemain, an original creative genius like Houdin, Robin, and the elder Herrmann. But he was an actor who played the role of necromancer with great effect. He surrounded himself with costly and brilliant apparatus which dazzled the eyes of the groundlings. His baggage weighed tons and filled many trunks and boxes. He believed in heavy artillery, like Napoleon I. The dashing Hussar style was not his. That branch of conjuring belongs to Frikell and De Kolta. Strange to say, in spite of the revolution in the art of magic since Anderson’s day, we are coming back to the big paraphernalia of the old school. The public is tired of small tricks. A discussion of this subject will be found in the article on Frikell.
I doubt whether a greater advertiser than Anderson ever lived. Bosco cannot be compared to him. Alexander Herrmann depended on his social qualities and his laughable adventures in street cars, cafés, and clubs to boom his reputation. Anderson adopted the methods of the patent-medicine manufacturers. He would have made an excellent advance agent for a new panacea. He literally plastered the streets and walls of London with his advertising devices. Some of them were highly ingenious and amusing and kept the public on thequi vivewith excitement. In this line of puffing, people are willing to overlook charlatanry. One of his posters was a caricature imitation of the famous{175}painting, “Napoleon’s Return from Elba.” It was of gigantic size. Houdin describes it and other advertising schemes as follows:
“In the foreground Anderson was seen affecting the attitude of the great man; above his head fluttered an enormous banner, bearing the words ‘The Wonder of the World,’ while, behind him, and somewhat lost in the shade, the Emperor of Russia and several other monarchs stood in a respectful posture. As in the original picture, the fanatic admirers of the Wizard embraced his knees, while an immense crowd received him triumphantly. In the distance could be seen the equestrian statue of the Iron Duke, who, hat in hand, bowed before him, the Great Wizard; and, lastly, the very dome of St. Paul’s bent towards him most humbly.
“At the bottom was the inscription,
‘RETURN OF THE NAPOLEON OF NECROMANCY.’
“Regarded seriously, this picture would be found a puff in very bad taste: but, as a caricature, it is excessively comic. Besides, it had the double result of making the London public laugh, and bringing a great number of shillings into the skillful puffer’s pockets.
“When Anderson is about to leave a town where he has exhausted all his resources, and has nothing more to hope, he still contrives to make one more enormous haul.
“He orders from the first jeweller in the town a silver vase, worth twenty or twenty-five pounds; he hires, for one evening only, the largest theatre or room in the town, and announces that in the Wizard’s parting performance the spectators will compete to make the best pun.
“The silver vase is to be the prize of the victor.
“A jury is chosen among the chief people of the town to decide with the public on the merits of each pun.
“It is agreed that they will applaud if they think a pun good; they will say nothing to a passable one, but groan at a bad one.
“The room is always crowded, for people come less to see the performance, which they know by heart, than to display their wit publicly. Each makes his jest, and receives a greeting more or less favorable; and, lastly, the vase is decreed to the cleverest among them.{176}
“Any other than Anderson would be satisfied with the enormous receipts his performance produces; but the Great Wizard of the North has not finished yet. Before the audience leaves the house he states that a short-hand writer has been hired by him to take down all the puns, and that they will be published as a Miscellany.
“As each spectator who has made a joke likes to see it in print, he purchases a copy of the book for a shilling. An idea of the number of these copies may be formed from the number of puns they contain. I have one of these books in my possession, printed in Glasgow in 1850, in which there are 1091 of these facetiæ.”
Here is one of Anderson’s typical programmes, dated 1854: