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He could use 1-2-3 in the future, moreover, as a data base with up to 32 fields and up to two thousand records, and it didallallthe basic search and sorting that you’d have in other data-base systems. At the time I talked to him, the names and addresses of investors—receiving quarterly income reports—were still stored on an Apple. Scharf was waiting for the right word processor-mailer to come along to work with the 1-2-3. Then the massive retyping job for the address lists would be worthwhile. With space for two thousand names, 1-2-3 would be much more useful than just a small filer. It wouldn’t be just a primitive record-keeping system with limited capacity.
Meanwhile, for Scharf, graphics was a snap. “If I send out a thirty-page bid, I do three or four graphs with it,” Scharf said. “We have a selling job to do with both the potential corporate leasees and the potential inventors. The presentations are complex, and the graphics come in very handy. We use line graphs and bar graphs showing the expense of lease payments versus mortgage payments if they went out and mortgaged the properties conventionally. The minimum terms of the leases are usually twenty-five years; it’s a huge numbers-crunching job, and we try to simplify everything as much as we can. I come up with the figures on the spreadsheet part of 1-2-3. Then I tell what I want on the graph. Maybe I want to make a line for the rental income, interest expense, depreciation, or taxable income. So I select the appropriate columns on the spreadsheet. Then I push ‘V’ for ‘View,’ and I can see my work instantly as a graph. If I don’t like it, I can quickly redo my calculations and look at the graph again.
“And 1-2-3 offers a tremendous range of printing options. You can specify how many rows you want per page. You can tell if you want border lines separating some numbers and titles of columns. You can tell if you want a header—can indicate the subject on each page.
“The printout can be in any one of several type styles on dot-matrix machines. Or you can use a daisy wheel with its own typewriter-style print.
“And you can do color. A colleague uses plotters.” Controlled by the IBMs and Lotus 1-2-3, ballpoint pens, with different colors, wriggle up and down. They can make bars as well as line graphs, and pies, too, among others.
Not that Lotus was the answer for everyone.Soft.letter, Jeffrey Tarter’s trade publication, noted that all integrated programs compromised in some way and were the software version of a Swiss army knife. “Swiss army knives are nifty gadgets; we’ve got several ourselves,” saidSoft.letter, “but we don’t use them much. Instead, we use specialized tools for specialized tasks—screw-drivers for poking around inside the Apple, a stand-alone cork-screw for uncorking the Chablis, and a nice big carbon steel blade for carving roast beef. Each of these tools does its specific job better than the multipurpose tool.”
At least in the version available as of this writing—listing for $495—Lotus 1-2-3 didn’t have a real word processor. You could write paragraphs. But it lacked the speed of true word processors and was awkward. Nor did it offer communications software to use with a modem. Context MBA, a rival integrated program, did. But then MBA’s spreadsheet module wasn’t nearly as fierce a numbers cruncher as 1-2-3’s was.
Lotus planned to improve 1-2-3’s text-processing ability—which it did, ultimately, along with the data base, graphics, and spreadsheet capabilities of a super-1-2-3 called Symphony. The new program, unlike 1-2-3, also let you talk to other computers.
At Merrill Lynch Leasing, however, Scharf hadn’t any need to reach a mainframe for his calculations. His four IBMs with 1-2-3 were doing the work. They had cost $40,000, including extras like printers; except for service, that was it. What’s more, with four people, Scharf said, he was tackling the same work load that eight people were handling in a similar office on the equipment-leasing side of the operation.
Months later I reached Scharf to find out if his career was still in ascent. “I’m now a vice-president,” he said. His salary had broken the six-figure barrier, and he was hoping for a still more lucrative job there or with another firm.
It was a good fit, Scharf and his software. He had the best program forhim. “Most people would rather talk about hardware,” he said. “I know hardware, but I’d rather discuss software.” He had a point. Especially now, when there are so many clones of various IBM micros, you’ll find that good software will give you an edge on your competition.
You can also gain an advantage by experimenting with newtypesof programs. The next chapter discusses graphics, which, after many years, is at last becoming practical for owners of inexpensive micros.
Backups:
Backups:
◼V, “3-D” Versus Mail-Order Software—and How to Shop, page319.
◼VI, “Easy” Data Bases: Another View (Mensa Member Versus InfoStar), page323.