Not How MuchButHOW GOODIn the editorial preparation of the STREET & SMITH NOVEL the question of how much in money we were going to get for each volume never really occurred to us. We lost sight entirely of the fact that these books sold at 15 cents the copy, and gave as much serious consideration to the selection and preparation of the stories as though they were going to sell for ten times as much.We think, after all, that this is the real test of service. That we are performing a service to millions of American readers, there can be no doubt. Never before has such reading matter been placed within the reach of the modest purse. We have striven to keep our line clean and feel confident that we have done so.The very nature of the stories published in the STREET & SMITH NOVELS insures them consideration from people who have no time nor inclination to read the classics, and who probably would not read anything else if they did not have the STREET & SMITH books.Any decent literature that instills a desire on the part of the general public to read is, in our opinion, performing a real service.STREET & SMITH CORPORATION79 Seventh AvenueNew York City
Not How MuchButHOW GOOD
In the editorial preparation of the STREET & SMITH NOVEL the question of how much in money we were going to get for each volume never really occurred to us. We lost sight entirely of the fact that these books sold at 15 cents the copy, and gave as much serious consideration to the selection and preparation of the stories as though they were going to sell for ten times as much.
We think, after all, that this is the real test of service. That we are performing a service to millions of American readers, there can be no doubt. Never before has such reading matter been placed within the reach of the modest purse. We have striven to keep our line clean and feel confident that we have done so.
The very nature of the stories published in the STREET & SMITH NOVELS insures them consideration from people who have no time nor inclination to read the classics, and who probably would not read anything else if they did not have the STREET & SMITH books.
Any decent literature that instills a desire on the part of the general public to read is, in our opinion, performing a real service.
STREET & SMITH CORPORATION79 Seventh AvenueNew York City
The Dealerwho handles the STREET & SMITH NOVELS is a man worth patronizing. The fact that he does handle our books proves that he has considered the merits of paper-covered lines, and has decided that the STREET & SMITH NOVELS are superior to all others.He has looked into the question of the morality of the paper-covered book, for instance, and feels that he is perfectly safe in handing one of our novels to any one, because he has our assurance that nothing except clean, wholesome literature finds its way into our lines.Therefore, the STREET & SMITH NOVEL dealer is a careful and wise tradesman, and it is fair to assume selects the other articles he has for sale with the same degree of intelligence as he does his paper-covered books.Deal with the STREET & SMITH NOVEL dealer.STREET & SMITH CORPORATION79 Seventh AvenueNew York City
The Dealer
who handles the STREET & SMITH NOVELS is a man worth patronizing. The fact that he does handle our books proves that he has considered the merits of paper-covered lines, and has decided that the STREET & SMITH NOVELS are superior to all others.
He has looked into the question of the morality of the paper-covered book, for instance, and feels that he is perfectly safe in handing one of our novels to any one, because he has our assurance that nothing except clean, wholesome literature finds its way into our lines.
Therefore, the STREET & SMITH NOVEL dealer is a careful and wise tradesman, and it is fair to assume selects the other articles he has for sale with the same degree of intelligence as he does his paper-covered books.
Deal with the STREET & SMITH NOVEL dealer.
STREET & SMITH CORPORATION79 Seventh AvenueNew York City