Not How MuchButHOW GOOD
In the editorial preparation of the STREET & SMITH NOVEL the question of how much in money we were going to get for each volume never really occurred to us. We lost sight entirely of the fact that these books sold at 15 cents the copy, and gave as much serious consideration to the selection and preparation of the stories as though they were going to sell for ten times as much.
We think, after all, that this is the real test of service. That we are performing a service to millions of American readers, there can be no doubt. Never before has such reading matter been placed within the reach of the modest purse. We have striven to keep our line clean and feel confident that we have done so.
The very nature of the stories published in the STREET & SMITH NOVELS insures them consideration from people who have no time nor inclination to read the classics, and who probably would not read anything else if they did not have the STREET & SMITH books.
Any decent literature that instills a desire on the part of the general public to read is, in our opinion, performing a real service.
STREET & SMITH CORPORATION79 Seventh Avenue New York City