168ff.Dictation exercises, for series,171;for compound sentences,173-174;for initial clauses or participial phrases,176;for parenthetical expressions,180-181;for independent elements,182-183;for non-restrictive relative clauses,186;for the semicolon,193-194;on manufacture,280-281;on distribution,305ff.;on real estate,329ff.;on banking,350ff.;on corporations,365ff.Direct discourse,163ff.;use of comma in,170.Directors of corporations,359.Discount,335.Discourse, direct,163ff.;indirect,166ff.Discussion and investigation topics, on manufacture,278-279;on distribution,304;on real estate,327;on banking,349-350;on the corporation,365.Dishwasher, letters to sell a,265ff.Distribution.Transportation an essential element,283ff.;the steamship company,284;the railroad company,284ff.;the retail merchant,286ff.;the wholesale merchant,291ff.;the mail order merchant,295ff.;the salesman,298ff.;suggestions for debates,302;subjects for paragraphs,303ff.;topics for investigation and discussion,304;bibliography,304ff.;dictation exercises,305ff.Dividends,355.Dividing a subject into its natural divisions,149ff.Dot,9.Double relative,59.Doubling final consonants, rule for,22.Draft, bank,341ff.;time,343-344;sight,344-345.Dropping of finale,22,25.Druggist, outline of advertising letters sent by,268-269.Durability, its appeal in advertising,311-312.E, final, retained,25.Each,every,62,86(3)Economy, its appeal in advertising,311-312.Effectandaffect,102.Efficiency, office,217;stenographic,217.eiorie,24.Either—or,123.Electric washing machine, outline of letters to sell,269.Elements, independent, case of,65;punctuation of,182.Emphatic pronouns,59.Emulation, its appeal in advertising,311-312.enceandance,34.Endings, peculiar adjective,33;peculiar noun and verb,34.Endorsing a check, methods of,340.English, oral,1,127ff.;written,1.(SeePunctuation,The Clear Sentence,Business Letters.)ent,33.Enthusiasm in business,230.eous,33.Essentials, of a sales letter,230;in manufacture,272-273;of an advertisement,310-311.Every, number of,86.Examples and illustrations, paragraphs developed by,222.Examples of advertisements,318ff.Except, a preposition,124;incorrectly used as a conjunction,124.Exceptandaccept,102.Exclamation mark, use of,162.Exclamatory sentence, defined,41.Explanatory details, paragraphs developed by,222.Explanatory expressions, punctuation of,179ff.Appositives,179;parenthetical expressions,180;independent elements,182;explanatory relative clauses, punctuation of,185;subordinate elements coming at the end of the sentence,188.Exports in cattle, paragraph on,76.Express money order,340-341.Expression, conciseness of,199;variety of,111.f, andfe, plurals of nouns ending in,19.False conclusions in debating,137-138.Farm lands,325ff.;outline of letters to sell,267-268;letters pertaining to,325ff.;topics for investigation and discussion on,327;dictation exercises on,329ff.Farm reform,329.Farming specials,330.Favor, your esteemed, and similar expressions, to avoid,243.Fee simple,322.Fewerandless,80.Figures, plural of,20,160.Final consonant, rule for doubling,22.Finale, dropped,22,25;retained,25-26.Finance department of a railroad,360-361.Finances of a corporation,354.Fly,flow,flee,101.Folding a letter, directions for,238.Follow, conjugation of in the passive voice,105ff.;synopsis of, passive,106.Following, the, punctuation after,195.Follow-up letter, the,264ff.For, as preposition and conjunction,55.Foreclosing a mortgage,322.Foreign plurals,21.Foreign news, to suggest subjects for talks,155.For example, punctuation with,195.For instance, punctuation with,195.Form letter, the,264.Form of the business letter,231.Formation, of participles,21ff.;of possessive case,67;of infinitives,110.Freight bill,286.Freight, receipt for,285.Furniture, outline of letters to sell,269.Future tense,88ff.;progressive,89;perfect,90.G, pronunciation of,24.Gas mantles, paragraph on,280-281.Gold certificates,332.Good and bad headlines in advertisements,313-314.Government's Laundry, the,173-174.Greek roots,30.Had ought,103."Hammock" paragraph,216.Haveandof,119.Heading of the business letter,232,235.Headlines of advertisements, good and bad,313-314.Health, its appeal in advertising,311-312.Herculean,5.Homonyms,14-15.How to advance, paragraph on,177.Hopingand similar expressions, to avoid,242-243.Hyphen, use of,196.Ible,33.Ideas, mistaken, in letter writing,241ff.ieorei,24.Illustrations and examples, paragraphs developed by,222.Imperative sentence, defined,41.In, prefix,33.Income of railroads,360.Incorrectly used, nouns and pronouns,73-74;adjectives and adverbs,81-82;verbs,114-115;prepositions,118-119.Indefiniteitorthey,207ff.Indefinite pronouns,61;used as adjectives,61.Independent elements, case of,65;punctuation of,182.Indicative mode, defined,112;ofbe,112.Indirect discourse,166ff.Indirect object,66.Industrial corporations,363.Industry,273.Infinitive, defined,109;tenses and voices of,110;split,77,209.Initial clause or participial phrase, punctuation of,176.Insurance,327ff.;letters pertaining to,328ff.Insurance and real estate,321ff.Interesting words,1ff.Interjection,49;O,161.Interrogation mark, use of,162;position of with quotation marks,163ff.Interrogative pronouns, declined,60.Interrogative sentence,41.Intransitive verb,83.Introduction of the letter,232,235-236.Investigation and discussion, topics for, on manufacture,278-279;on distribution,304;on real estate,327;on banking,349-350;on the corporation,365.Investments, mining,365-366.Investors,184,185.ious,33.Irregular plurals of nouns,19.Irregular verbs, principal parts of,95ff.ise,ize,yze,34.Itused indefinitely,207ff.Italic, derivation of,3.Italiana,9.Itsandit's,160ff.k, insertion of,25.Kindly, abuse of,243.Labor,274.Local news, to suggest subjects for talks,155.Land business, the,325ff.Latin-American trade, the,306.Latin prefixes and suffixes,31.Layandlie,100-101.Learnandteach,101.Lease,321.Least, used in the superlative degree,78.Legal department of a railroad,360-361.Length of good headlines in advertisements,313.Lessandfewer,80.Letter beginnings,240,247,248-249.Letter, to investors,47;to accompany a style book,172;to sell a trip on the water,183-184;to sell a house coat,221-222;ordering goods,239;from A. Lincoln to Mrs. Bixby,240-241;to accompany a catalogue,245ff.;to sell cheese,246;to sell hinged paper,247-248;to open an account,250-251;credit,251-252;requesting payment,254ff.;answering a complaint,257-258;of application,260-261;follow-up,265ff.;from a bank, soliciting a trust (to be punctuated),348-349;market,366.Letters, plurals of,20.Letters, business, in the manufacturing business,276ff.;in the retail business,287ff.;in the wholesale business,292ff.;in the mail order business,295ff.;to help the salesman,301;pertaining to banking,345ff.(SeeBusiness letters,Letter.)Lieandlay,100-101.Like, followed by the objective case,124.Looseandlose,103.Loseandloose,103.Luck and labor, paragraph on,174.Macron, the,9.Magazine advertising,311ff.Mail order business, the,295ff..Manufacture,270ff.;essentials in,272-273;subjects for themes on,275;suggestions for debates on,275;letters in,276ff.;topics for investigation and discussions on,278ff.;bibliography for,280;dictation exercises in,280ff.Market letter,366.Market value,355ff.Marks, diacritical,7;question,162;quotation,163ff.Materials, raw,274.Maturity of bonds,358,364.Mayandcan,102.Merchant, the retail,286ff.;the wholesale,291ff.;the mail order,295ff.Methods of endorsing a check,340.Mightandcould,102.Mining investment, principles of,365.Misplaced modifiers,209-210.Mispronounced, words commonly,13,17.Mistaken ideas in letter writing,241ff.Mode, defined,112;indicative and subjunctive ofbe,112;subjunctive denoting possibility,113.Model letters. (SeeLetter.)Modern business done by letter,229ff.Modifiers, adjective and adverb, word,49;phrase,52ff.;clause,54-55;used to secure unity,202;misplaced,209-210.Money,332;kinds of paper,332ff.;its appeal in advertising,311-312.Money order, express,340-341;postal,341.Monosyllables ending in silente,9.Month from year, comma used to separate,178.Moreorless, used in the comparative degree,78.Mortgage,322,357ff.;foreclosing a,322.Mostorleast, used in the superlative degree,78.Motives to which advertisements appeal,311.Namely, punctuation with,195.Names, suggestive, in advertising,313.National bank notes,333.National news, to suggest subjects for talks,155.Necessary words, omission of,210-211.Need, its appeal in advertising,311-312.Negative comparison,125.Negative, outline for a debate on advertising,143ff.Neither—nor,123.News, to suggest topics for talks,155.Nominative absolute,65.Nominative case,64ff.;as subject,64;as subjective complement (predicate nominative),65;as appositive,65;independent,65;absolute,65.Nor,123.Notes,359;promissory,336.Noun, defined,49;clause,54;and the pronoun,57ff.;common,57;proper,57;collective,57;abstract,57;verbal,57;modified byeveryand similar words,86;collective, number of,86.Nouns, rules for plurals of, regular,18;ending iny,19;ending ino,19;ending infandfe,19;irregular,19-20;compound,20;foreign,21;possessive case of,67;